-
A
significant
55%
of
respondents
were
aware
of
the
Super
March
campaign,
with
social
media
serving
as
the
primary
source
of
information
-
72%
of
respondents
believe
the
“Super
March”
campaign
will
invigorate
the
city’s
economy
-
The
successful
execution
of
these
events
demonstrates
Hong
Kong’s
capacity
to
host
mega
events
that
attract
international
audiences
and
foster
economic
development
HONG
KONG
SAR
–
Media
OutReach
Newswire
–
25
April
2025
–
In
March,
Hong
Kong
came
alive
with
the
“Super
March”
campaign,
a
bold
initiative
by
the
Hong
Kong
Tourism
Board
that
celebrated
world-class
sports,
arts,
and
entertainment.
Events
such
as
the
Rugby
Sevens,
Art
Basel,
Art
Central,
and
ComplexCon
not
only
showcased
the
city’s
vibrant
cultural
scene
but
also
reinforced
its
status
as
a
dynamic
hub
for
art
and
culture,
both
regionally
and
globally.
A
recent
survey
by
MDRi,
a
leading
business
and
consumer
insights
provider,
highlights
public
sentiment
regarding
these
mega
events
and
their
implications
for
the
broader
economy.
The
survey,
conducted
immediately
after
the
events,
polled
1,000
respondents
from
Hong
Kong’s
general
population.
It
aimed
to
measure
awareness,
participation,
and
feedback
on
the
four
flagship
events
of
Super
March.
The
results
highlight
Hong
Kong’s
rich
cultural
identity
and
its
potential
for
economic
revitalization.
-
Public
Awareness
and
Engagement
of
the
Super
March
Campaign
A
significant
55%
of
respondents
were
aware
of
the
Super
March
campaign,
with
social
media
being
the
primary
source
of
information
(see
figures
1a
&
1b).
Among
the
events,
Rugby
Sevens
emerged
as
the
clear
favorite,
achieving
an
impressive
89%
awareness
and
drawing
24%
of
the
surveyed
population
(figures
2a
&
2b).
-
Rugby
Sevens:
The
Crown
Jewel
of
Hong
Kong
Rugby
Sevens
emerged
as
the
marquee
event,
receiving
positive
ratings
from
91%
of
attendees.
Contributing
factors
included
the
state-of-the-art
facilities
at
Kai
Tak
Stadium
(64%
satisfaction),
the
quality
of
competition
and
entertainment
(44%),
and
effective
event
organization
(37%).
Awareness
of
key
sponsors,
such
as
Cathay
and
HSBC,
was
notably
high
at
89%.
These
sponsors
enjoyed
strong
positive
sentiment,
with
Cathay
earning
a
4.1
out
of
5
rating
and
HSBC
a
commendable
4.2.
-
Art
Basel
Hong
Kong:
An
Artistic
Feast
Art
Basel
attracted
a
wealthier
audience,
boasting
the
highest
average
personal
income
(HKD
44K)
and
liquid
assets
(HKD
2.74
million,
see
table
1)
among
all
events.
A
striking
86%
of
attendees
rated
their
experience
positively,
with
over
73%
praising
the
quality
of
the
artwork
and
exhibits.
The
event
reinforces
Hong
Kong’s
reputation
as
a
major
global
art
center
alongside
New
York,
London
and
Paris.
Awareness
of
the
Hong
Kong
Tourism
Board’s
sponsorship
reached
74%,
while
UBS
garnered
recognition
from
66%
of
respondents,
earning
a
positive
rating
of
4
out
of
5.
“Art
Basel
not
only
showcased
incredible
artwork
from
global
artists
but
also
highlighted
Hong
Kong
as
a
global
art
destination,”
noted
an
art
enthusiast.
-
Art
Central:
Carving
a
Niche
Despite
modest
awareness
(26%),
Art
Central
impressed
attendees
with
its
facilities
(72%
positive
rating),
quality
of
artwork
(57%),
and
organization
(44%).
Over
80%
provided
glowing
feedback,
signaling
its
potential
to
carve
out
a
niche
in
Hong
Kong’s
artistic
landscape.
Awareness
of
the
Hong
Kong
Tourism
Board’s
sponsorship
reached
76%,
with
50%
recognizing
UOB
as
a
partner,
who
received
a
favorable
rating
of
3.9
out
of
5.
“Art
Central
is
a
good
complement
to
Art
Basel
and
serves
as
a
showcase
for
both
established
and
emerging
Asian
artists,”
remarked
a
visitor.
-
ComplexCon:
Engaging
the
Next
Generation
ComplexCon
distinguished
itself
by
attracting
the
largest
share
of
Gen
Z
attendees
(45%)
among
the
key
March
events
(figure
7).
Despite
a
21%
awareness
level,
attendee
enthusiasm
was
evident,
with
89%
expressing
satisfaction
and
87%
indicating
a
desire
to
return.
Its
contemporary
vibe
positions
ComplexCon
as
a
forward-thinking
platform
for
younger
demographics.
Awareness
of
HSBC
as
the
key
sponsor
was
68%,
with
a
positive
rating
of
4.1
out
of
5,
and
47%
recognized
the
Hong
Kong
Tourism
Board’s
sponsorship.
The
Bigger
Picture:
Economic
Sentiments
and
Future
Outlook
The
survey
reveals
promising
optimism
about
Hong
Kong’s
economic
future.
Notably,
72%
of
respondents
believe
the
“Super
March”
campaign
will
invigorate
the
city’s
economy,
with
91%
identifying
Rugby
Sevens
as
the
event
with
the
highest
economic
impact
(figures
8a
&
8b).
The
successful
execution
of
these
events
demonstrates
Hong
Kong’s
capacity
to
host
mega
events
that
attract
international
audiences
and
foster
economic
development.
Major
sponsors,
including
Cathay,
HSBC,
UBS,
and
UOB,
received
positive
ratings,
underscoring
their
critical
roles
and
the
success
of
their
sponsorship
in
driving
brand
awareness
and
fostering
positive
sentiment
towards
their
brands.
Super
March
has
proven
to
be
more
than
just
a
festive
celebration;
it
serves
as
a
model
for
revitalization,
showcasing
Hong
Kong’s
role
on
the
global
stage.
The
momentum
generated
during
the
month
lays
a
strong
foundation
for
the
city’s
continued
post-pandemic
recovery,
emphasizing
its
unique
blend
of
sports,
arts,
and
culture.
Simon
Tye,
CEO
of
MDRi,
said,
“The
success
of
Super
March
not
only
reflects
the
vibrancy
of
Hong
Kong’s
cultural
identity
but
also
reinforces
its
standing
as
a
premier
destination
for
global
events,
driving
both
cultural
exchange
and
economic
growth.”
He
added,
“The
commitment
of
the
Hong
Kong
Tourism
Board
and
its
sponsors
to
promoting
our
city
is
clearly
reflected
in
the
success
of
Super
March.”
Hong
Kong
is
poised
for
resurgence
as
a
center
of
excellence
in
arts,
culture,
sports,
and
entertainment.
With
sustained
investment
in
infrastructure
and
targeted
promotional
strategies
that
embrace
innovation
and
exciting
offerings,
the
city
is
well-positioned
to
bring
joy
to
its
residents
while
attracting
global
audiences
and
fostering
economic
growth.
Hashtag:
#MDRi
The
issuer
is
solely
responsible
for
the
content
of
this
announcement.
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