Appier’s
AI-driven
solutions
empower
L’Oréal
to
accelerate
SkinCeuticals’
eShop
growth.
This
award
highlights
the
success
of
a
full-funnel,
data-driven
strategy
that
delivered
measurable
business
outcomes
and
set
a
new
benchmark
for
AI
applications
in
beauty
e-commerce.
In
partnership
with
Omnicom
Media
Group
(OMG)
and
powered
by
Appier’s
Ad
Cloud
and
Personalization
Cloud,
L’Oréal
significantly
enhanced
SkinCeuticals’
marketing
performance,
achieving
a
152%
quarter-over-quarter
increase
in
ROAS,
a
400%
uplift
in
CVR
among
hesitant
users,
and
a
48%
boost
in
total
on-site
revenue.
“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal. “From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier’s technology played a crucial role in turning data insights into action.”
Appier’s AI solutions enabled L’Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins.
These capabilities were further supported by data-informed promotional strategies. L’Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability.
“We’re proud to empower L’Oréal through our AI-driven solutions,” said Magic Tu, SVP of Global Sales at Appier. “Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”
As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation.
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