As
LANDMARK’s
inaugural
large-scale
promotion
centred
on
natural
diamonds,
this
celebration
embodies
De
Beers
Group’s
vision
of
celebrating
life’s
precious
moments
with
natural
diamonds
while
deepening
public
appreciation
for
their
unique
value
and
enduring
legacy.
Over
two
weeks,
the
pure
brilliance
of
natural
diamonds
intertwines
with
the
warmth
of
familial
bonds,
creating
an
immersive
experience
that
blends
heartfelt
emotions,
timeless
heritage,
and
unparalleled
luxury.
Selected
public
spaces
across
LANDMARK,
including
Chater
House,
Alexandra
House,
and
the
2nd
floor
of
LANDMARK,
have
been
transformed
into
an
artistic
haven,
showcasing
interactive
installations
crafted
by
Hong
Kong-based
artist
Kitty
Wong.
These
installations
tenderly
capture
the
essence
of
a
mother’s
love,
tracing
the
journey
of
love
that
deepens
with
time.
This
powerful
connection
mirrors
the
journey
of
natural
diamonds,
rooted
in
legacy
and
passed
through
generations,
symbolising
deep
gratitude,
lasting
connection,
and
cherished
memories.
Guests
are
invited
to
explore
a
curated
‘diamond
route’
map,
guiding
them
through
engaging
activations
and
exclusive
promotions,
inviting
exploration
of
the
distinctive
jewellery
and
watch
boutiques
at
LANDMARK.
Members
of
LANDMARK’s
BESPOKE
loyalty
programme
are
entitled
to
receive
additional
1x
BESPOKE
rewards
points
for
single-receipt
natural
diamond
purchases
above
HKD50,000
from
To
elevate
the
festive
spirit,
LANDMARK
presents
two
limited-time
activities
to
create
unforgettable
memories
with
visiting
guests:
- From now until 9 May, guests who capture a photo at the Ferris Wheel installation on LANDMARK’s 2nd floor, follow @landmarkhk and @adiamondisforever on Instagram, sharing their photo with hashtags #TheGiftOfForever, #Landmarkhk, and #ADiamondisForever are entitled to redeem a limited-edition “The Gift of Forever” doughnut from Pinky Bakery. Available to the first 50 guests daily, on a first-come, first-served basis.
- On Mother’s Day – 11 May, from 12 PM to 2 PM, guests who photograph the mother-daughter-themed art installation at Chater House, follow @landmarkhk and @adiamondisforever on Instagram, and share their photo with hashtags #TheGiftOfForever, #Landmarkhk, and #ADiamondisForever will receive an exclusive Mother’s Day floral bouquet, also available on a first-come, first-served basis while supplies last. (Details subjected to LANDMARK’s official information.)
The exclusive “Natural Diamond Workshops” presented for our distinguished guests, has successfully concluded. Attendees described it as an unforgettable experience in diamond exploration.Guided by experts from the De Beers Institute of Diamonds, participants delved into the 4Cs—colour, cut, carat size, and clarity—while experiencing the rare opportunity to approach a 297-carat rough diamond and kimberlite rock, the natural cradle of diamonds. State-of-the-art detection instruments amazed guests by distinguishing natural from lab-grown diamonds in seconds with absolute precision, sparking lively discussions. The workshops also showcased the Entice collection pieces by diamond supplier KGK Group, featuring nearly 100-carat of breathtaking natural diamond jewelleries, embodying the stones’ unparalleled brilliance.
Enriching the workshops, London-based multi-disciplinary artist Annette Fernando contributed three charcoal drawings, intricately depicting the formation and radiance of natural diamonds. Her works seamlessly blend diamond motifs with spatial artistry, which symbolises purity and eternity, resonating with the campaign’s theme whilst evoking timeless radiance. Fernando shared, “My drawings trace the diamond’s journey, using charcoal—a medium tied to diamonds through their shared carbon origins, yet transformed by nature’s diverse processes. This echoes the resilience and unique beauty of maternal love.” Her creations offered guests a profound visual and emotional experience.
*Participating brands include A. Lange & Söhne, Bovet, Boghossian, Buccellati, Bvlgari, Cartier, CHANEL (Fine Jewellery Boutique), Chopard, De Beers London, DIOR, F.P.Journe, Hermès, Jaeger-LeCoultre, Lane Joaillier, Louis Vuitton, Patek Philippe, Tiffany & Co., Vacheron Constantin, Van Cleef & Arpels, Wai Kee Jewellers, and Yewn.
https://adiamondisforever.com/
https://www.facebook.com/share/1BcwAkVvpX/?mibextid=wwXIfr
Hashtag: #TheGiftOfForever #LANDMARKHK #MothersDay #ADiamondisForever #NaturalDiamonds #Diamonds
The issuer is solely responsible for the content of this announcement.
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