MTN Urges Regulatory and Investment Changes to Unlock Africa’s Creative Industry Potential

MTN Nigeria has called for far-reaching policy reforms and increased investment to accelerate the growth of Africa’s creative economy, describing the sector as a major driver of jobs, innovation, and inclusive economic development across the continent. Reports by Punch and other Nigerian news outlets indicate that the telecoms giant made the call during a recent industry engagement focused on the future of Africa’s creative and digital industries.

According to MTN Nigeria, the creative sector—which includes music, film, fashion, gaming, publishing, and digital content—has demonstrated significant growth potential but remains constrained by weak policy frameworks, limited access to funding, and inadequate infrastructure. The company stressed that with the right reforms, the creative economy could contribute substantially to gross domestic product, especially in countries with large youth populations like Nigeria.

MTN executives were reported to have emphasised that Africa’s creative talents are globally competitive, as seen in the rising international success of Nigerian music and film. However, they noted that many creators struggle to scale their work due to regulatory bottlenecks, fragmented markets, and insufficient protection of intellectual property rights. Strengthening copyright enforcement and modernising regulatory frameworks, they said, would help creators monetise their work more effectively.

The telecoms company also highlighted the critical role of digital infrastructure in supporting the creative economy. Reliable broadband connectivity, data affordability, and access to digital tools were identified as essential enablers for content creation, distribution, and global reach. MTN Nigeria noted that sustained investment in telecommunications infrastructure would empower creators to reach wider audiences and compete internationally.

Reports indicated that MTN called on governments to adopt policies that encourage private sector investment in creative industries. This includes tax incentives, grants, and funding mechanisms tailored to the unique needs of creative entrepreneurs, many of whom operate as small and medium-sized enterprises. MTN said such measures would help de-risk investments and attract both local and foreign capital into the sector.

The company also stressed the importance of skills development and capacity building, noting that many young creatives lack access to formal training and business support. MTN Nigeria reportedly advocated for partnerships between government, private sector players, and educational institutions to provide training in digital skills, content production, and entrepreneurship. These initiatives, it said, would help creators turn talent into sustainable businesses.

Industry stakeholders present at the event echoed MTN’s concerns, pointing out that the creative economy remains largely informal despite its growing economic significance. They argued that clearer regulations and supportive policies would encourage formalisation, improve access to finance, and increase tax revenues for governments. Formalisation, they said, would also provide creators with better legal protection and social security benefits.

MTN Nigeria’s call comes amid growing recognition of the creative sector as a strategic economic pillar. Reports noted that several African governments have begun exploring ways to integrate creative industries into national development plans. However, progress has been uneven, with policy gaps and implementation challenges limiting impact in many countries.

The telecoms firm also highlighted the role of technology in transforming creative industries, particularly through streaming platforms, social media, and digital marketplaces. MTN said these platforms have lowered barriers to entry for creators but require supportive policies to maximise their economic impact. Issues such as data costs, cross-border payments, and digital taxation were identified as areas needing urgent attention.

Reports further indicated that MTN reaffirmed its commitment to supporting the creative ecosystem through partnerships, digital platforms, and targeted initiatives. The company cited its involvement in music, film, and digital content projects aimed at amplifying African voices and providing creators with access to technology and audiences.

Analysts observed that MTN’s advocacy aligns with broader private sector efforts to position Africa’s creative economy as a key growth engine. They noted that with Africa’s youthful demographics and expanding digital adoption, the creative sector is well-placed to generate employment and drive cultural exports if structural challenges are addressed.

Despite the optimism, stakeholders cautioned that policy reforms must be accompanied by effective implementation and stakeholder engagement. They stressed that creators should be involved in policy design to ensure that reforms address real-world challenges faced by those working in the sector.

MTN Nigeria also called for regional collaboration to create larger, more integrated markets for creative content. Harmonised regulations and cross-border payment systems, the company said, would allow African creators to scale beyond national borders and compete globally.

The call for reforms comes at a time when many African economies are seeking to diversify away from traditional sectors. Analysts noted that investing in the creative economy offers an opportunity to harness youth talent, promote cultural identity, and drive sustainable growth.

In conclusion, MTN Nigeria’s call for policy and investment reforms underscores the untapped potential of Africa’s creative economy. By strengthening regulatory frameworks, investing in digital infrastructure, and supporting skills development, stakeholders believe the sector can become a powerful engine of economic growth, job creation, and global cultural influence across the continent.