I Didn’t Have Money To Promote “Battle On Buka Streets” – Funke Akindele

Popular Nollywood actress and filmmaker Funke Akindele has reflected on hard work, creativity and perseverance. She recently had her say after receiving multiple awards from the National Film and Video Censors Board.

According to her, she relied heavily on content creation to market her “Battle on Buka streets” movie because she didn’t have the money required to promote it.

Funke then urged upcoming producers to stay consistent and keep learning from their competitors.

Her words, “So when I did Battle on Buka Streets, and I produced it. I didn’t have the marketing money. I was, I didn’t have money on me. And I had to push it. So I just created this backdrop in my sitting room.

And I put camera there and a speaker. I just create crazy things. Because I didn’t have money to market. I couldn’t do billboards.

I didn’t have money for anything. I just kept pushing. This is one advice I have to give to creators of the building. Keep creating and own it.

Don’t wait for it to have the perfect views, the numbers you’re waiting for. You just keep churning it out because people are hungry for content.

But while doing it, don’t be desperate. Just do the right thing. What you see years after, you’ll be proud of.

For me, I will just continue being me. I’ll keep working hard. I love to work. I love hard work. People ask, how do you do it? Everything is around my work. My house, there is a studio there.

It’s all about working, staying consistent, staying true to yourself, true to your work and your craft. I learn from competitors. Oh yes, I study my competitors. I look for mentors out there globally, internationally, I learn from them.

Whatever I learn there, I still remember my brand. I still remember my own brand. I stay true to my craft. Originality is very important.

And I’m someone that practices blue ocean marketing. Yes. So I love to do things out of the box, away from the norm.

You know your strength. Find another person that their whole weaknesses are strength. Collaborate, work together. There’s no senior in this thing.

So it’s all about hard work, dedication, prayer for me, and I will not stop. Then you need to keep up. You need to pull people up.

What’s happening to all our colleagues that have been working? Let’s try to help because you see people, they are sad, they are unhappy, and they’re still doing other things.

What are you doing to help them out of the mood? You say this one is bitter. She’s jealous of me. When you are there, pull people up. Do your own part and let God bless you.”

WOW.