Popular Nollywood actress and filmmaker Omoni Oboli has announced a major partnership with MTN Nigeria. She recently made the announcement via her social media page, and fans have been reacting.
Announcing that she is set to release seven films this Christmas season, Oboli stated that the project has been kept under wraps for some time.
Thanking God for the collaboration, Omoni added that the festive season is about to be a thrilling experience for her fans.
Her words, “Besties!!! I’ve been keeping something from you, but the cat is FINALLY out of the bag!!!
Seest thou a man diligent in his business? He shall stand before kings and not mere men.
I’m beyond grateful to God for this incredible partnership with MTN @mtnng to bring you not 1, not 2, but 7 AMAZING MOVIES this Christmas!!!
It’s beginning to look a LOT like Christmas!!! You’re in for a thrilling ride, and I cannot wait to start unveiling!”
Nollywood is a sobriquet that originally referred to the Nigerian film industry. The origin of the term dates back to the early 2000s, traced to an article in The New York Times. Due to the history of evolving meanings and contexts, there is no clear or agreed-upon definition for the term, which has made it a subject to several controversies.
The origin of the term “Nollywood” remains unclear; Jonathan Haynes traced the earliest usage of the word to a 2002 article by Matt Steinglass in the New York Times, where it was used to describe Nigerian cinema.
Charles Igwe noted that Norimitsu Onishi also used the name in a September 2002 article he wrote for the New York Times. The term continues to be used in the media to refer to the Nigerian film industry, with its definition later assumed to be a portmanteau of the words “Nigeria” and “Hollywood”, the American major film hub.
Film-making in Nigeria is divided largely along regional, and marginally ethnic and religious lines. Thus, there are distinct film industries – each seeking to portray the concern of the particular section and ethnicity it represents. However, there is the English-language film industry which is a melting pot for filmmaking and filmmakers from most of the regional industries.
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