Graduates
of
the
course
will
receive
a
certificate
from
the
institution,
affirming
their
professional
qualifications.
The
program
is
certified
under
the
Qualifications
Framework
(QF)
at
Level
3.
The
curriculum
covers
key
marketing
channels
in
the
mainland
market,
including
Xiaohongshu,
Baidu
Search
Engine,
Douyin
(TikTok
China),
and
WeChat.
Its
diverse
modules
equip
participants
with
marketing
and
promotion
skills
tailored
to
the
mainland
market,
enhancing
brand
visibility.
Led by experienced digital media instructors, the course offers a comprehensive overview of practical tools and techniques for operating Xiaohongshu, supported by case studies. It is tailored for digital marketing professionals, SME representatives, entrepreneurs, individuals managing mainland social media platforms, PR or event coordinators, and aspiring freelance online marketers. Participants will boost their professional skills and market competitiveness, opening up new career opportunities.
Comprehensive
Skill
Development
for
Participants
Horace
Lui,
Course
Director
at
AD-Linkage,
highlights
that
operational
models
of
mainland
social
media
platforms
differ
significantly
from
those
in
Hong
Kong,
requiring
compliance
with
regulations
and
cultural
nuances.
Through
expert-led
insights
and
case
studies,
participants
gain
an
in-depth
understanding
of
platform
operations,
mastering
KOL
marketing
strategies,
digital
marketing
metrics,
and
social
media
culture
to
fully
enhance
their
marketing
capabilities.
The course includes diverse topics such as creating traffic-generating content, understanding platform regulations, and devising targeted promotional strategies. With hands-on practice and case analysis, participants will gain valuable real-world experience. Post-course, AD-Linkage provides continuous support and learning resources, enabling participants to flexibly apply their knowledge and improve their practical skills.
Horace emphasized that Xiaohongshu is not only a vital channel for brand building but also a business card for showcasing corporate identity. By establishing a complete brand profile, regularly publishing content, and engaging with audiences, businesses can attract more target consumers. Through private platforms such as WeChat groups, businesses can convert traffic into tangible revenue, unlocking greater market opportunities for their brands.
Latest
course
dates:
The
6th
session
is
currently
open
for
enrollment:
From
January
21,
2025,
to
February
28,
2025
(Every
Tuesday
and
Friday)
Tuesday：19:00
–
22:00
Friday：19:00
–
22:00
Examination
date:
March
4,
2025
(Tuesday)
Tuition
fee：HK$
13,800
Early
bird
offer：HK$
12,420
(Offer
ends
on
January
7,
2025)
(Application
close
on
January
20,
2025)
Tuition fee with CEF sponsorship：HK$ 2,484*
* This course has been included in the list of reimbursable courses under the CEF (Continuing Education Fund). Eligible applicants who meet the graduation requirements will be reimbursed 80% of their fees, with minimum tuition fee at HK$ 2,484 (early bird) / HK$ 3,020.
*Early bird discount: A 10% early bird discount is available for those who enroll and complete payment two weeks before the course starts.
Looking ahead to 2025, as AD-Linkage celebrates its 20th anniversary, the company will continue to align with market trends by developing more courses tailored to public needs. AD-Linkage remains committed to enhancing participants’ professional skills and market competitiveness while driving further advancements in the digital marketing industry, marking this significant milestone.
Hashtag: #ADLinkage
The issuer is solely responsible for the content of this announcement.
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