Access Bank Plc has once again demonstrated its commitment to customer empowerment and financial inclusion by awarding a ‘Salary 4 Life’ prize and distributing N6.62 billion to winners across various categories in its ongoing AccessMore Mega Reward campaign. The initiative, which seeks to reward loyal customers who actively use the AccessMore app, continues to reinforce the bank’s reputation for innovation and customer engagement in Nigeria’s competitive financial landscape.
The bank, during a special reward event held in Lagos, celebrated the latest round of winners who emerged through a transparent, digitally driven draw process supervised by relevant regulatory authorities. The highlight of the event was the presentation of the “Salary 4 Life” prize — a unique package that guarantees a lucky winner a monthly payment of N100,000 for 20 years. Several other customers were also rewarded with cash prizes, smartphones, and other gifts for their consistent transactions through the AccessMore platform.
Speaking at the event, Access Bank’s Executive Director, Retail Banking, Victor Etuokwu, said the initiative is designed to appreciate customers for their loyalty and to encourage more Nigerians to embrace digital banking solutions. According to him, the AccessMore Mega Reward campaign aligns with the bank’s strategy of deepening financial inclusion and promoting the use of digital channels to make banking more convenient and rewarding.
“We are delighted to celebrate our customers who have chosen Access Bank as their preferred financial partner. The Salary 4 Life initiative is one of our ways of showing appreciation and giving back to those who have continued to trust our brand. Beyond providing excellent financial services, we believe in creating opportunities that truly impact lives,” Etuokwu stated.
He further explained that the campaign aims to reward both new and existing customers who perform transactions through the AccessMore app, such as fund transfers, bill payments, airtime purchases, and savings deposits. By simply using the app more frequently, customers stand a chance to qualify for life-changing prizes, he added.
The AccessMore Mega Reward promo, which has been running for several years, has grown to become one of Nigeria’s most successful customer reward programmes in the banking industry. Since its inception, the initiative has produced multiple millionaires, awarded brand-new cars, and transformed the lives of thousands of participants. The N6.62 billion shared among winners so far reflects the bank’s strong financial capacity and its dedication to building long-term customer relationships.
Winners who spoke at the event expressed excitement and gratitude to the bank for keeping its promise of transparency and fairness in the selection process. One of the beneficiaries of the Salary 4 Life prize, a small business owner, described the reward as “a dream come true,” adding that the prize would help provide financial stability for her family and enable her to expand her business.
In addition to cash rewards, the bank also used the event to highlight its digital transformation achievements. Etuokwu noted that the AccessMore app has continued to redefine convenience in financial transactions, offering users seamless access to a wide range of services including transfers, loans, savings, investment products, and lifestyle features. He revealed that the platform now serves millions of users, making it one of the most widely used digital banking applications in Africa.
Access Bank’s Group Head of Consumer Banking, Adaeze Ume, also commended customers for embracing the bank’s digital solutions, stressing that the promo was part of Access Bank’s strategy to encourage digital adoption. “Our customers are at the heart of everything we do, and we are committed to improving their financial well-being. This reward scheme is a reflection of our belief that loyalty should be recognized and celebrated,” she said.
She further explained that Access Bank’s reward programmes are not just about giving out prizes but about building sustainable relationships with customers while driving financial inclusion. Ume added that the bank remains committed to leveraging technology to deliver innovative products that meet the evolving needs of its customers.
Industry observers have lauded Access Bank’s consistent efforts to integrate customer rewards into its broader digital strategy. They noted that initiatives like the AccessMore Mega Reward campaign not only promote savings culture but also stimulate economic activity by putting more money into the hands of individuals and small business owners.
The bank’s approach to customer engagement reflects a growing trend in the Nigerian banking sector, where financial institutions are increasingly adopting digital innovations to attract and retain customers. With more people shifting toward online transactions, banks like Access are positioning themselves as leaders in digital transformation, while ensuring customers are rewarded for their participation.
Access Bank’s focus on customer rewards comes at a time when competition in Nigeria’s banking sector is intensifying. The introduction of digital-only banks and fintech platforms has increased the need for traditional banks to enhance customer experience and retention strategies. By rewarding loyalty and promoting digital usage, Access Bank continues to strengthen its market dominance and brand reputation.
Looking ahead, the bank has reiterated its commitment to expanding the AccessMore Mega Reward programme, with plans to include new features and reward categories that would benefit even more customers. Officials hinted that future editions might include scholarships, business grants, and travel packages as part of efforts to make the initiative more impactful.
In conclusion, Access Bank’s N6.62 billion reward disbursement and the introduction of the Salary 4 Life prize highlight the institution’s leadership in customer-centric innovation. Through strategic digital initiatives and genuine appreciation for customer loyalty, the bank continues to set a benchmark in Nigeria’s financial sector. The campaign not only enhances customer trust but also reinforces Access Bank’s vision of being Africa’s gateway to the world — a brand deeply invested in improving lives and empowering communities.
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