Afrobeats Would’ve Been Bigger If Our Artists Had More Faith In Collaboration – Asa Asika

Popular talent manager Asa Asika has come out to say that Afrobeats would have achieved even greater global success if Nigerian artists collaborated more. He recently revealed that the Nigerian sound would have been greater than it is currently if more musicians had embraced collaboration in the early stages of their careers.

According to him, if household names like Wizkid and Davido had prioritised collaboration right from the beginning, the Afrobeats would have gained even more global traction.

He added that the success of Latin music is down to the thoughtful collaborations among artists like Bad Bunny, J Balvin, and Nicky Jam.

His words, “My biggest piece of advice is always things like, ‘do not make the mistakes we made. A perfect example of not making mistakes we made was our collective knowledge of Latin music.

For example, Latin music is very popular due to the collaboration of artists like Bad Bunny, J Balvin, and Nicky Jam. That’s a mistake we made.

If Davido, Wizkid, and everybody at that point were all collaborating. The probability of our genre being bigger and more successful, even little things like ticket value at shows being stronger, would be a thing. Social media creates a lot of problems.

So, for me, it’s a matter of advice: don’t get sucked into a world where you’re no longer realistic about what’s real and what’s fake.

Obviously, ask questions, like one thing I’m very, obviously ask questions. One thing I’m very proud of is that they will tell you, ‘ You can call me right now, you can call Sam Frank now, Anthony, how did you do this? ‘ Where did you get this? I have no shame in doing that.

For me, acquiring knowledge never stops. So, for me, it’s just that, like educating people and just advising them based on the experience that I have attained over the years and also finding a way to still maintain the young boy. I’m not that old.

WOW.

David Adedeji Adeleke (born November 21, 1992), who is better known as Davido, is an American-born Nigerian singer, songwriter and record producer. Davido was born in Atlanta, US, and raised in Lagos; he made his music debut as a member of the music group KB International. He studied business administration at Oakwood University before dropping out to make beats and record vocal references. Davido rose to fame after releasing “Dami Duro”, the second single from his debut studio album Omo Baba Olowo (2012), from which six additional singles—”Back When”, “Ekuro”, “Overseas”, “All of You”, “Gbon Gbon”, and “Feel Alright”—were taken. In 2012, Davido won the Next Rated award at The Headies. Between 2013 and 2015, he released the hit singles “Gobe”, “One of a Kind”, “Skelewu”, “Aye”, “Tchelete (Goodlife)”, “Naughty”, “Owo Ni Koko”, “The Sound” and “The Money”.

In May 2014, Davido criticized the Nigerian Immigration Service (NIS) after missing his flight to London, and accused them of pestering him for money. On May 11, 2014, the PR officer for the NIS denied Davido’s allegations and said they did not issue him an exit permit because he did not have the correct travel documents with him.

On April 6, 2012, Nigerian Entertainment Today reported Davido had signed a ₦30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign aimed at Nigerian youth. On October 24, 2013, Pulse Nigeria reported Guinness Nigeria had signed Davido for an endorsement deal. As part of the deal, Davido performed at the Guinness World of More Concert alongside artists including P-Square, D’banj, Wizkid, Ice Prince, Burna Boy, Olamide, Phyno, Chidinma, Waje and Tiwa Savage. On May 9, 2018, Guardian Life reported Davido had signed an endorsement deal with Infinix Mobile, a Hong Kong-based smartphone manufacturer.