(From
left:
Ms.
Joe
Ann
Chong
(Branding
Promotion
&
Trade
Marketing
Manager
of
Alpro
Group),
Ms.
Wong
Siew
Piin
(Operation
Director
of
Alpro
Group),
Stephanie
Chang
(Senior
General
Manager
of
Skechers
Malaysia),
Alex
Ong
(Sales
Account
Manager
of
Skechers
Malaysia)
)
Through
this
initiative,
Alpro
Group’s
Silvercare
Initiatives
have
provided
exclusive
benefits
for
members,
including
access
to
Skechers’
innovative
footwear
designed
to
enhance
comfort,
mobility,
and
safety.
The
campaign
also
includes
educational
videos
and
workshops
that
empower
seniors
with
the
knowledge
and
tools
needed
to
lead
active,
independent
lifestyles.
“At Alpro Group, we want to drive a partnership rooted in a shared commitment that goes beyond price,” said Ms. Joe Ann Chong, Branding Promotion & Trade Marketing Manager of Alpro Group. “Together with Skechers, we’ll be collaborating to create a line of footwear designed specifically for the senior community—combining Skechers’ innovative design with Alpro’s deep understanding of senior care needs. This partnership is a testament to our dedication to providing solutions that improve the quality of life for seniors, ensuring they can take every step with confidence, safety, and comfort.”
From
Left
9:
Ms.
Joe
Ann
Chong
(Branding
Promotion
&
Trade
Marketing
Manager
of
Alpro
Group),
Left
10:
Ms.
Wong
Siew
Piin
(Operation
Director
of
Alpro
Group),
Left
11:
Stephanie
Chang
(Senior
General
Manager
of
Skechers
Malaysia),
Left
12:
Zann
Lee
(Managing
Director
of
Skechers
Southeast
Asia),
Left
17:
Alex
Ong
(Sales
Account
Manager
of
Skechers
Malaysia).
Exclusive
Benefits
for
Alpro
Group
Members
As part of the “Silver Step-Pro” campaign, Alpro Group members enjoy:
- Special Skechers Privileges: Special discounts on Skechers footwear tailored for seniors, featuring enhanced arch support, slip-resistant soles, and easy-to-wear designs.
- Educational Resources: Access to videos and workshops on fall prevention, geriatric care, and healthy aging, delivered through engaging and practical formats.
- Silvercare Initiatives: Ongoing support through programs that provide seniors with tools, knowledge, and products to maintain an active lifestyle.
Stephanie Chang, Senior General Manager of Skechers Malaysia, shared her enthusiasm for the partnership, stating, “Skechers is honored to collaborate with Alpro Group in empowering seniors to lead active and independent lives. Our high-performance footwear is designed to provide the perfect balance of comfort and stability, helping seniors take confident steps every day. Together, we are making a meaningful difference in the lives of older adults, ensuring their mobility and safety are prioritized.”
Invitation to Join the Movement
To further amplify the campaign’s impact, Alpro Group and Skechers Malaysia will be hosting workshops and creating video content focusing on the benefits of active aging, footwear safety, and fall prevention. Seniors and their families are encouraged to participate in these programs to gain valuable insights and make informed health decisions.
“This campaign is about more than just products; it’s about fostering awareness and creating a supportive environment for seniors to thrive,” added Ms. Joe Ann Chong. “Our joint efforts aim to empower seniors to live healthier, more fulfilling lives by addressing their unique mobility and safety needs.”
https://drive.google.com/drive/folders/1OCM6Ib2AKGz-y8cGmhntGMhILJuW93Z9?usp=sharin
Hashtag: #AlproPharmacy #SkechersMalaysia #AlproSilvercare
The issuer is solely responsible for the content of this announcement.
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