As
the
third-largest
global
producer
of
natural
diamonds
and
one
of
the
most
promising
in
terms
of
future
deposit
discoveries,
Angola
continues
to
strengthen
its
position
as
a
responsible
and
influential
player
in
the
global
diamond
industry.
This
move
reinforces
the
country’s
commitment
to
transparency,
sustainability,
and
consumer
education
on
the
unique
value
of
natural
diamonds.
The
natural
diamond
sector
remains
a
vital
pillar
of
Angola’s
socioeconomic
development,
supporting
employment,
infrastructure,
education,
and
healthcare
in
producing
regions.
“With Angola’s diamond industry on the rise, promoting the values and socioeconomic contributions of natural diamonds is a national priority,” stated Diamantino Azevedo, Angola’s Minister of Mineral Resources, Oil and Gas. “By joining the Natural Diamond Council, Endiama and Sodiam are formalizing our dedication to a global strategy that highlights the unmatched benefits of natural diamonds to new generations of consumers.”
“We are thrilled to welcome ENDIAMA and SODIAM to the NDC at such a pivotal time for the industry,” said David Kellie, CEO of Natural Diamond Council. “Their membership will significantly enrich our collective voice in sharing the powerful story of natural diamonds rooted in positive impact, rarity, and authenticity.”
ENDIAMA and SODIAM will commence their commitment to global category marketing through the NDC with a contribution of $8M dedicated to the second half of 2025, supporting the most critical commercial season for the industry.
Current
NDC
member,
De
Beers,
concurrently
announced
it
will
commit
additional
contribution
to
the
NDC
by
matching
ENDIAMA
and
SODIAM
commitment
of
$8M
for
2025.
De Beers Group remains committed to its sustainable initiative, “Building Forever,” ensuring that every natural diamond discovered has a lasting, positive impact on the local communities and environments from which they are sourced. This additional funding highlights De Beers Group’s belief that the sustainable development and marketing of natural diamonds should be a shared responsibility across the entire industry, rather than the sole burden of one company, further solidifying De Beers Group’s leadership within the sector.
As members of the Natural Diamond Council increase their investments to support the natural diamond industry, the Council will continue to enhance public awareness of the core values associated with these precious stones. Its goal is to provide a thorough understanding of the rarity, authenticity, and uniqueness of natural diamonds, helping consumers recognize the essential role the industry plays in global socio-economic development and ecological conservation.
ENDIAMA and SODIAM now join current NDC members: De Beers, Okavango Diamond Company, Petra Diamonds, Rio Tinto, and Murowa.
https://adiamondisforever.com/
https://www.facebook.com/profile.php?id=61571905725935
https://www.instagram.com/adiamondisforever/?hl=en
Hashtag: #NDC #Endiama #Sodiam #DeBeersGroup #NaturalDiamonds
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate