MultiChoice Nigeria has announced that the 10th season of Big Brother Naija (BBNaija) was illegally streamed more than five million times. The company recently expressed deep concern over the rising wave of digital piracy in the country.
Speaking at the 2025 Nigerian Entertainment Conference (NECLive) in Lagos, where industry stakeholders gathered to discuss the theme “Powering Africa Through Creative Enterprise,” Executive Head of Content and Channels, West Africa, MultiChoice Nigeria, Atinuke Babatunde, described the volume of piracy as a major economic threat to Nigeria’s creative industry.
According to her, outdated copyright regulations and poor cross-border protections have restricted the effectiveness of anti-piracy efforts, and that trend cannot be allowed to continue.
Tinuke stated that urgent reforms are required to boost Nigeria’s legal framework to match the realities of modern digital content consumption.
“This is not mischief; it’s theft, and it is economic sabotage that must be stopped,” she said.
The Head of Content further noted that creative content must be safeguarded to guarantee industry sustainability.
She concluded by reiterating that the creative sector remains a critical engine of economic growth.
“We need modern copyright laws, enforcement frameworks, and cross-border protections, she said, stressing that creative content must be safeguarded to ensure industry sustainability.
When creativity rises, the entire economy rises. When African stories travel, African industry grows. When African creators thrive, Africans thrive.
This is our moment not to dream but to build, not to respond but to lead, not to wait but to act. The continent’s creative century has already begun; let’s make sure Africa owns it,” she added.
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