SON Provider Continues to Win New Clients and Increases Global Footprint
Singapore- April 8th 2015 – Cellwize, the innovative Self-Optimizing Network (SON) solutions provider announced it has strengthened its growing team in the Asia-Pacific (APAC) region with several strategic hires starting from Olivier Guibert, the General Manager. As Asian operators roll out LTE, and face increasing direct and indirect competition, Mobile Network Operators are looking to SON to strengthen network agility and deliver seamless user experience. To achieve this, a number of APAC Tier-1 operators have turned to Cellwize for its robust and field-proven SON solutions.
Cellwize’s APAC General Manager, Olivier Guibert is familiar with the network performance challenges experienced by Mobile Network Operators (MNOs) in the region. In his role, Guibert will be working closely with the region’s key operators to ensure that they can successfully address their growing network and business challenges.
Cellwize is a pioneer in delivering value through SON, shifting focus from network optimization to the value the network can generate for the end-user. Olivier’s recent experience with Data Analytics and CEM solutions at The Now Factory (TNF), an IBM company, strongly positions him to head Cellwize strategy in the region.
Before TNF, Guibert held strategic positions at Alcatel-Lucent and Comverse where he led the growth of their APAC business. Guibert added: “Network quality is critical when it comes to the customer experience and that’s key to operator growth in APAC. With Cellwize’ technology and expertise, MNOs can boost customer experience and deliver on personalized value to their subscribers while addressing short and long term network challenges”.
“Asia-Pacific is a high growth market and a key area of focus for us due to the ever increasing challenges MNOs face in this dynamic region” said Ofir Zemer, CEO at Cellwize. “Cellwize is a focused company with strong customer traction in EMEA. We are committed to further expand into APAC, replicating our success in applying our SON methodology to address the network challenges in the region.”
- Cellwize elastic-SON® and Value Driven-SON®
Cellwize develops and delivers innovative SON solutions across vendors and wireless technologies. elastic-SON® transforms rigid, physical networks into adaptive and responsive “organisms” that continuously match capacity, coverage and quality with evolving usage patterns. elastic-SON® complimented with SON-as-a-Service realizes its promise with multiple MNOs across Europe, APAC and LATAM. Elastic self-organized networks become responsive and efficient calling for a shift from network productivity gains to user value maximization. We call it Value-Driven SON®.
Founded by industry experts, Cellwize launched its commercial SON platform in 2012.
For more information, visit cellwize.com or contact firstname.lastname@example.org, read the latest posts at www.cellwize.com/news and follow the company on Twitter: @cellwize
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