Hainan
Fresh
Produce
China
is
one
of
the
largest
mango
producers
globally,
and
Hainan,
often
regarded
as
the
“tropical
fruit
paradise”,
plays
a
key
role.
According
to
the
Hainan
Provincial
Department
of
Agriculture
and
Rural
Affairs,
Sanya
ranks
as
Hainan’s
leading
mango
production
region.
It
yields
from
November
to
June
every
year,
generating
a
revenue
of
approximately
$820
million
annually.
Thanks to superior natural advantages, advanced breeding technology and standardized production, these mangoes are known for their beautiful appearance, high sweetness, thin core, and juicy, fragrant flesh. The local government and association have set strict standards for every stage — picking, sorting, storage, and transportation. Government supervision, association supervision and a scientific traceability system have ensured the consistent quality of Sanya mangoes.
The fruit is now gaining worldwide popularity, and exported to over 10 countries including Canada, the United States, Singapore, Germany, and Italy.
Ledong, in Sanya’s vicinity, is celebrated as the “hometown of Chinese honeydew melon”. The region’s ample sunlight and heat conditions, unique sea sand soil, and scientific planting and management techniques give Ledong honeydew melons their creamy and nectar-like sweetness. These melons boast high content of various vitamins that is several times more than that of watermelons and apples.
From October to May each year, Ledong’s honeydew melons enter their prime harvest period, accounting for nearly half of all honeydew melons leaving the island. To support this booming industry, Ledong has established modern agricultural high-quality development industrial parks and intensive standard production demonstration bases for honeydew melons. Annually, the county produces around 600,000 tonnes of honeydew melons, generating a revenue of approximately $710 million.
The branding under “Hainan Fresh Produce” — a catalogue of regional public brands of all categories in Hainan Province, has boosted the reputation of “Sanya Mango” and “Ledong Honeydew Melon”, turning them into symbols of Hainan’s “tropical efficient agriculture”. For many farmers, in Ledong and Sanya alike, growing mangoes and melons has led to improved livelihoods. Their new houses — proudly called “Mango Buildings” and “Honeydew Melon Buildings” — standing as a testament to the dedication and prosperity of Chinese people.
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