CDC
secured
the
Gold
Award
in
the
Public
Affairs
category
for
its
Strong
Ethics
Nurture
Integrity
(SENI)
campaign,
which
aimed
to
address
procurement
challenges
and
promote
ethical
practices.
The
three
awards
were
presented
for
the
following
submissions:
1.
Best
Use
of
Content
–
Gold
Award
This
campaign
showcased
CDC’s
25-year
journey
through
a
collaboration
with
neurodivergent
artist
Danial
Khushairi.
His
artwork
brought
CDC’s
transformation
from
pioneering
Malaysia’s
ePerolehan
system
to
being
a
technological
leader
to
life.
By
leveraging
Danial’s
art
across
branded
merchandise,
a
microsite,
and
social
media
platforms,
the
campaign
embodied
CDC’s
commitment
to
inclusivity
and
sustainability
while
capturing
the
essence
of
its
growth
and
achievements.
2.
Employee
Communications-
Gold
Award
CDC
breaks
the
stereotype
of
IT
workers
by
instilling
values
that
foster
camaraderie,
health,
and
a
spur
of
adventure.
Through
their
company
values,
CDC
has
nurtured
an
active
workforce,
engaging
in
events
like
‘CDC
Strides
and
an
expedition
to
Kilimanjaro.
Employees
connected
beyond
the
office,
supporting
communities,
and
living
out
values
di
collaboration
and
integrity.
These
efforts
have
not
only
strengthened
CDC’s
culture
but
also
enhanced
its
brand
visibility,
making
its
25th-anniversary
celebration
a
milestone
of
unity,
health,
and
appreciation
for
the
outdoors.
3.
Public
Affairs
–
Gold
Award
Aimed
at
addressing
procurement
challenges
and
promoting
ethical
practices,
CDC’s
Strong
Ethics
Nurture
Integrity
campaign
featured
the
National
Procurement
Conference
(NPC)
2024.
Organized
in
collaboration
with
MICG
and
supported
by
MACC,
the
event
brought
together
over
400
procurement
professionals
to
discuss
integrity
and
governance.
Internally,
CDC
reinforced
its
message
through
sustained
communication
efforts,
ensuring
both
staff
and
external
stakeholders
embraced
the
campaign’s
core
values.
These recognitions follow CDC’s long-standing commitment to championing ethical practices, aligning with its vision of fostering transparency and accountability across the procurement landscape.
“Our success at MPRA 2024 reflects the incredible dedication and creativity of our CCM team,” said Hafidz Bin Ahmad Zehnun, Vice President of Corporate Planning & CCM. “To win three golds in one night is an extraordinary achievement and reflects CDC’s commitment to excellence and integrity at every level. This recognition inspires us to continue raising the bar as we lead with purpose and innovation.”
As CDC celebrates its 25th anniversary, these accolades reaffirm the company’s enduring mission to lead with integrity and innovation, setting new benchmarks for excellence in corporate communications and public affairs.
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