Davido’s Deep Connection With His Fans Is Worth Emulating – Spotify

Popular singer, Davido has celebrated the release of his 5th studio album, “5IVE,” with his fans. He recently hosted some of his super fans and media partners in Lagos State for an exclusive meet-and-greet that was powered by Spotify, and fans have been reacting.

The gathering delivered unexpected behind-the-scenes look at the Afrobeats singer, with 5 lucky stans and 5 media partners afforded the opportunity to connect with Davido one-on-one.

According to Spotify’s Artist and Label Partnerships lead for West Africa, Victor Okapala, the gathering shows the power of good music, and how it can successfully bring fans and artists closer together if channelled in the right way.

His words, “This event is a testament to the power of music to bring fans and artists closer together. Working with Davido on the release of 5IVE highlights the energy surrounding Afrobeats globally, and the deep connection we see between the artist and his fans.”

Davido added, “When you see artists like Beyoncé, Drake, Kendrick Lamar, and Rihanna, you realise the work it takes to get there. This time, I wanted to go all out, and I’m seeing the results.”

WOW.

David Adedeji Adeleke (born November 21, 1992), who is better known as Davido, is an American-born Nigerian singer, songwriter and record producer. Davido was born in Atlanta, US, and raised in Lagos; he made his music debut as a member of the music group KB International. He studied business administration at Oakwood University before dropping out to make beats and record vocal references. Davido rose to fame after releasing “Dami Duro”, the second single from his debut studio album Omo Baba Olowo (2012), from which six additional singles—”Back When”, “Ekuro”, “Overseas”, “All of You”, “Gbon Gbon”, and “Feel Alright”—were taken. In 2012, Davido won the Next Rated award at The Headies. Between 2013 and 2015, he released the hit singles “Gobe”, “One of a Kind”, “Skelewu”, “Aye”, “Tchelete (Goodlife)”, “Naughty”, “Owo Ni Koko”, “The Sound” and “The Money”.

In May 2014, Davido criticized the Nigerian Immigration Service (NIS) after missing his flight to London, and accused them of pestering him for money. On May 11, 2014, the PR officer for the NIS denied Davido’s allegations and said they did not issue him an exit permit because he did not have the correct travel documents with him.

On April 6, 2012, Nigerian Entertainment Today reported Davido had signed a ₦30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign aimed at Nigerian youth. On October 24, 2013, Pulse Nigeria reported Guinness Nigeria had signed Davido for an endorsement deal. As part of the deal, Davido performed at the Guinness World of More Concert alongside artists including P-Square, D’banj, Wizkid, Ice Prince, Burna Boy, Olamide, Phyno, Chidinma, Waje and Tiwa Savage. On May 9, 2018, Guardian Life reported Davido had signed an endorsement deal with Infinix Mobile, a Hong Kong-based smartphone manufacturer.