HONG
KONG
SAR
–
Media
OutReach
Newswire
–
16
January
2025
–
To
attract
high-yield
visitors
to
Hong
Kong,
the
Hong
Kong
Tourism
Board
(HKTB)
constantly
promotes
the
development
of
Meetings,
Incentives,
Conventions
and
Exhibitions
(MICE)
tourism
through
elevating
business
travellers’
experience
in
Hong
Kong,
reinforcing
the
city’s
position
as
the
“World’s
Meeting
Place”.
In
line
with
this
mission,
and
with
the
vision
of
the
newly
released
“Development
Blueprint
for
Hong
Kong
Tourism
Industry
2.0”,
Hong
Kong’s
“spirit
of
hospitality”
was
amply
demonstrated
for
about
100
guests
of
Asia
Financial
Forum
(AFF),
the
city’s
flagship
financial
event
that
is
the
first
in
the
region
to
kick-start
the
new
year.
Phoebe
Shing,
Director
of
Business
Development
Team
Lead,
MICE
of
Hong
Kong
Tourism
Board
(HKTB),
said,
“The
Tourism
Blueprint
2.0
has
reaffirmed
that
hospitality
is
also
about
creating
a
rich,
and
enjoyable
experience
for
visitors.
AFF,
an
established
event
launched
by
the
HKSAR
Government
in
2007
and
the
first
major
event
for
Hong
Kong
on
the
2025
events
calendar,
is
the
perfect
platform
for
showcasing
Hong
Kong-style
hospitality
to
an
important
audience
of
movers
and
shakers
in
the
global
financial
field.”
Iconic
Hong
Kong
experiences
showcasing
the
city’s
strengths
beyond
financial
fields
The
unique
bleisure
offerings
showcased
the
city’s
multi-faceted
appeal
perfect
to
add
colour
to
any
business
event
anytime.
From
the
classic
Peak
Tram
ride
to
Victoria
Harbour
cruise,
and
from
the
city’s
traditional
cultural
immersion
at
Man
Mo
Temple
to
revitalised
heritage
tour
at
Tai
Kwun,
all
are
easy
to
explore
seamlessly
by
event
guests.
Classic
Peak
Tram
&
Sky
Terrace
428
Visits
for
a
perfect
elevated
panorama
Guests
were
transported
from
the
buzzing
conference
hall
to
serene
Peak
views
in
less
than
20
minutes,
in
an
awe-inspiring
journey
on
the
funicular
Peak
Tram
leading
to
a
full
experience
of
Sky
Terrace
428
and
a
stroll
to
the
Lion’s
Point
View
Pavilion
for
stunning
views.
The
group
was
also
mesmerised
by
the
Hong
Kong-style
snacks
and
toys
at
a
corner
store
full
of
local
nostalgia,
taking
pictures
to
recollect
their
memories
in
Hong
Kong.
Aqua
Luna
ride
for
stunning
Victoria
Harbour
experience
Soon
after
the
event
concluded,
guests
were
invited
to
cruise
on
characterful
Aqua
Luna
red-sail
junk
boat,
taking
in
breathtaking
skyline
views.
Prof
Justin
Yifu
Lin,
former
Chief
Economist
and
Senior
Vice
President
of
World
Bank
on
Aqua
Luna
Marc
Baghadjian,
CEO
&
Co-founder
of
Hypercard
American
Express
Marc
Baghadjian,
CEO
&
Co-founder
of
Hypercard
American
Express
from
New
York
said,
“I
love
this
Aqua
Luna
tour!
Hong
Kong
is
so
special
where
everybody
comes
to
this
city
to
do
business.
When
we’re
in
the
room
negotiating,
you
don’t
see
how
beautiful
parts
of
the
city
are.
But
when
you
take
a
tour
like
this
(to
see)
the
stunning
Hong
Kong
skyline
and
(feel)
the
vibrancy
of
the
city,
you
can
see
the
Hong
Kong
dream
here.”
On
the
day
after
the
event,
the
guests
visited
Man
Mo
Temple
to
pray
for
good
fortune
through
a
guided
Gold
Foil
Paste
Ceremony,
followed
by
a
guided
tour
to
discover
the
city’s
rich
history
represented
at
the
Tai
Kwun
heritage
site.
Felix
Katterl,
Partner
of
Soutien
Group
Felix
Katterl,
Partner
of
Soutien
Group
from
Qatar
said,
“It
is
my
first
visit
in
Hong
Kong.
It
is
a
very
diverse
city.
The
tours
allowed
me
to
learn
more
about
Hong
Kong’s
history,
Hong
Kong’s
heritage.
I’ve
been
wishing
for
health,
prosperity,
well-being,
and
peace
in
the
world
when
sticking
the
gold
foil
on
the
deer.
For
Tai
Kwun,
it
doesn’t
really
look
like
a
prison.
It
has
been
revitalised
in
a
wonderful
way
with
all
these
hospitality
offerings,
restaurants
and
bars.
I
really
cannot
wait
to
come
back
with
my
wife
to
show
her
this
beautiful
environment.”
The
issuer
is
solely
responsible
for
the
content
of
this
announcement.
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