Facebook Inc. Chief Executive Officer Mark Zuckerberg; said the social network is making it easier for content creators; to set up their own digital shops on photo-sharing app Instagram.
The Menlo Park, California-based company is also testing a new affiliate tool; to enable people to get paid for product promotion, Zuckerberg said.
The feature will also allow Instagram creators to earn a commission for purchases; that are made through their recommendations to their followers.
Brands will set their own commission rates, he said.
The announcements are part of a larger push by Facebook and Instagram; to lure creators with new monetization tools; as they fend off competition from social media rivals; such as Snapchat and TikTok.
During the pandemic, Facebook has also been pushing its e-commerce offerings; to attract small businesses that ramped up their digital outreach; to find new customers when traffic at brick-and-mortar shops declined.
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