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    Home»Technology»Social Media»Facebook to ease creation of Instagram shops for influencers

    Facebook to ease creation of Instagram shops for influencers

    Social Media By Abiodun A.Jun 9, 2021No Comments1 Min Read
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    Facebook Inc. Chief Executive Officer Mark Zuckerberg; said the social network is making it easier for content creators; to set up their own digital shops on photo-sharing app Instagram.

    Facebook Instagram
    Facebook Instagram

    The Menlo Park, California-based company is also testing a new affiliate tool; to enable people to get paid for product promotion, Zuckerberg said.

    The feature will also allow Instagram creators to earn a commission for purchases; that are made through their recommendations to their followers.

    Brands will set their own commission rates, he said.

    The announcements are part of a larger push by Facebook and Instagram; to lure creators with new monetization tools; as they fend off competition from social media rivals; such as Snapchat and TikTok.

    See also  Jim Iyke Blasts Instagram Follower

    During the pandemic, Facebook has also been pushing its e-commerce offerings; to attract small businesses that ramped up their digital outreach; to find new customers when traffic at brick-and-mortar shops declined.

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