The
Famous
CFC
in
Bangkok
is
the
2nd
edition
of
the
global
fan
engagement
event
that
Ascott
will
be
hosting
as
Official
Global
Hotels
Partner
of
Chelsea
Football
Club.
The
upcoming
Famous
CFC
in
Bangkok
will
feature
Chelsea
legend
Gianfranco
Zola,
a
beloved
figure
among
fans
for
his
exceptional
contributions
to
the
club
from
1996
to
2003.
A
two-time
Chelsea
Player
of
the
Year,
Zola’s
impact
on
the
Blues
was
immeasurable,
with
supporters
voting
him
the
club’s
greatest-ever
player
in
2003.
Throughout
his
illustrious
career,
Zola
helped
Chelsea
secure
numerous
major
titles,
including
the
UEFA
Cup
Winners’
Cup,
UEFA
Super
Cup,
two
FA
Cups,
the
League
Cup
and
the
Community
Shield.
Zola’s
visit
to
Bangkok
is
eagerly
awaited,
with
the
event
marking
Chelsea’s
much
anticipated
return
to
the
city
for
the
first
time
since
2017.
Zola’s star power was on full display during the
Singapore edition of The Famous CFC on 30 November and 1 December 2024, where he received an overwhelmingly warm reception from fans, many of whom travelled from across the region to meet him. While Zola’s footballing legacy was widely celebrated, it was his approachable nature that truly captured the hearts of supporters. His first visit to Singapore deepened the admiration and respect fans already had for him, and now Zola is set to bring that same warmth and rapport to Bangkok’s passionate Chelsea fanbase this April.
Ascott
Embassy
Sathorn
Bangkok
The
Famous
CFC
is
an
international
fan
engagement
programme
designed
by
Chelsea
to
strengthen
its
bond
with
supporters
worldwide
while
fostering
collaboration
with
international
partners
and
brands.
Launched
in
2023,
the
event
has
already
made
its
mark
in
cities
like
Mumbai,
Los
Angeles,
Singapore
and
Kuala
Lumpur,
bringing
together
fans
and
creating
unforgettable
moments
that
showcase
the
togetherness
and
spirit
of
Chelsea.
The
Bangkok
edition
will
feature
an
exciting
lineup
of
activities,
including
a
watch
party
for
Chelsea’s
match
against
Everton
on
26
April
and
an
exclusive
meet-and-greet
with
Zola.
Somerset
Rama
9
Bangkok
Tan
Bee
Leng,
Chief
Commercial
Officer,
Ascott,
said:
“Following
the
resounding
success
of
The
Famous
CFC
in
Singapore,
we
are
thrilled
to
bring
this
extraordinary
fan
engagement
experience
to
Bangkok,
Thailand.
Headlined
once
again
by
Chelsea
legend
Gianfranco
Zola,
this
latest
edition
of
The
Famous
CFC
reaffirms
Ascott’s
commitment
to
engaging
Chelsea’s
global
fanbase
and
elevating
our
hospitality
experiences
to
deliver
heartfelt
moments
that
extend
far
beyond
the
pitch.
Much
more
than
just
a
gathering,
Ascott
Star
Rewards
members
will
have
the
exclusive
chance
to
meet
Gianfranco
Zola
in
person,
hear
firsthand
stories
from
his
illustrious
career,
and
immerse
themselves
in
the
legacy
of
Chelsea
Football
Club
with
behind-the-scenes
insights.
The
Famous
CFC
Bangkok
will
offer
an
exclusive
layer
of
engagement,
including
priority
access,
VIP
hospitality
experiences
and
curated
stays
at
Ascott
properties
in
Bangkok,
ensuring
that
every
moment
–
from
check-in
to
the
final
whistle
–
is
infused
with
meaningful,
once-in-a-lifetime
experiences
that
go
beyond
booking
a
stay.”
“Since becoming Chelsea’s Official Global Hotels Partner, Ascott has been bringing global fans closer to the club they love while redefining hospitality with our exclusive Ascott Star Rewards offerings, such as match-and-stay experience packages that include football clinics with Chelsea soccer school coaches at Cobham Training Ground and VIP access to Ascott’s private hospitality suite at Stamford Bridge. Our loyalty members are also eagerly anticipating the rebranding of the two stadium hotels – currently operating as Stamford Bridge Hotel London – to Ascott’s lyf brand by the second half of this year. lyf’s experience-led social-living concept aligns seamlessly with Chelsea’s spirit and the vibrant atmosphere of Stamford Bridge, promising an exciting new chapter for both our guests and Chelsea fans,” added Tan.
Casper Stylsvig, Chelsea’s Chief Revenue Officer, said: “We are excited to return to Bangkok as part of The Famous CFC global series, offering a unique opportunity for the club to engage with its passionate fanbase around the world. This marks our first visit to Bangkok since 2017, and we are delighted to partner once again with Ascott to bring our global vision to life in innovative ways following the successful trip to Singapore last November. We look forward to delivering an unforgettable experience for our supporters and Ascott Star Rewards members alike.”
Gianfranco Zola said: “I’m thrilled to be part of The Famous CFC again this year and to return to Southeast Asia for the second time with the programme. After my memorable visit to Singapore, I’m looking forward to spending more time with our incredible fanbase in the region and discovering the beauty of Bangkok. It’s always special to connect with fans in such spirited communities.”
Win An Evening with Gianfranco Zola in Bangkok, exclusively for Ascott Star Rewards members
In anticipation of The Famous CFC in Bangkok, Ascott is pleased to launch an exclusive campaign for ASR members. Participants who book and stay with Ascott will have the chance to win a once-in-a-lifetime fan experience with Zola, including passes to the Ascott x Chelsea pre-match party, featuring a special appearance by Zola. For more information on the campaign and prizes, visit https://www.discoverasr.com/en/ascott-chelseafc.
The Famous CFC Experience Packages
Ascott has also launched two exclusive experience packages for The Famous CFC in Bangkok, available only to ASR members. Both packages come with ASR points, which can be redeemed for stays at Ascott Embassy Sathorn Bangkok, Somerset Rama 9 Bangkok or any other participating ASR property. The ‘Intimate Fan Experience with Gianfranco Zola’ for two includes access to the Ascott x Chelsea pre-match party, featuring a special appearance by Zola, and a limited edition Ascott x Chelsea co-branded merchandise pack. The higher-tier ‘Ultimate Weekend with Gianfranco Zola’ for two includes all the same benefits, plus an exclusive VIP meet-and-greet and photo opportunity with Zola.
For ticketing details and the latest updates on The Famous CFC in Bangkok, please visit https://www.discoverasr.com/en/ascott-chelseafc.
About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.
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