Jeffrey
Lam,
Golden
Resources
Development
International
Limited’s
Group
Independent
Non-executive
Director;
Lam
Kwing
Chee,
Group
Executive
Chairman;
Kutchan
Mayor
Kazushi
Monji;
and
Lam
Sai
Ho,
Group
Chief
Executive
Officer,
celebrated
the
launch
of
the
Niseko
Hirafu
Arts
and
Cultural
Association
with
a
lighting
ceremony.
Hirafu
Grand
Centro,
conveniently
located
within
a
10-minute
walk
from
Grand
Hirafu,
offers
easy
access
to
the
four
major
ski
resorts
comprising
Niseko
United
Ski
Resort.
Capitalizing
on
the
burgeoning
global
wellness
market,
projected
to
reach
USD
1.8
trillion
by
2024
with
an
annual
growth
rate
of
5%-10%,
Hirafu
Grand
Centro
aims
to
support
and
elevate
Japanese
après-ski
culture.
The
development
will
integrate
lifestyle
and
wellness-oriented
offerings
and
experiences,
catering
to
a
like-minded
audience
both
domestically
and
internationally.
With
the
Hokkaido
Shinkansen
expected
to
open
in
Kutchan-cho
at
the
end
of
2034,
Hirafu
Grand
Centro
is
poised
to
become
a
premier
destination
in
the
region.
The
improved
accessibility
provided
by
the
Shinkansen
will
significantly
boost
tourism,
allowing
Hirafu
Grand
Centro
to
capitalize
on
increased
visitor
numbers.
The
project
will
not
only
enhance
the
existing
vibrant
atmosphere
of
Hirafu
but
also
create
a
dynamic
lifestyle
hub,
further
solidifying
Niseko’s
position
as
a
world-class
destination.
This
strategic
development
will
contribute
to
the
long-term
economic
growth
of
the
area,
creating
jobs
and
attracting
further
investment,
ultimately
transforming
Hirafu
into
a
thriving
year-round
destination.
Laurent Lam, Group Executive Chairman of Golden Resources Development International Limited said, “Hirafu Grand Centro represents a bold vision for the future of Niseko. We’re not just building a retail and entertainment destination; we’re crafting an immersive experience that caters to the evolving desires of today’s global traveler. By integrating well-being-focused offerings into our dynamic mix of retail and entertainment, we’re tapping into the rapidly expanding wellness market and creating a unique destination that resonates with the well-being-conscious individual from around the world.”
To foster further development of art and culture and promote these aspects domestically and internationally, Golden Resources Development International Limited also launched the Niseko Hirafu Art & Culture Association on 27 November 2024, a collaborative platform where artists and cultural connoisseurs of Hokkaido, Kutchan and the Niseko region meet, exhibit and express their works.
Golden Resources Development International Limited has commissioned Oval Partnership to develop the master plan for Hirafu Grand Centro, focusing on Nature, Art & Culture, and Community. Project Hir@fu recognizes Hirafu’s need for diverse retail and entertainment options, integrating wellness offerings within a broader, experience-driven approach. Hirafu Grand Centro aims to enhance the visitor experience while appealing to those seeking wellness opportunities.
Hashtag: #goldenresources
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