- The new app delivers a highly personalised user experience and includes new features, content and services to enhance the working lives of professionals in the Central Portfolio
- The launch comes as Centricity celebrates five years of innovation in Central community building
The
new
app
features
a
customised
homepage
displaying
your
building
and
personalised
greetings,
offering
quick
access
to
preferred
functions
and
services
for
a
seamless
and
efficient
workday.
The
launch
of
the
new
digital
engagement
service,
the
most
comprehensive
of
its
kind
in
the
Hong
Kong
market,
comes
as
Hongkong
Land’s
Centricity
platform
–
an
exclusive
collection
of
spaces
and
services
designed
to
enhance
the
working
lives
of
tenants
–
celebrates
its
fifth
anniversary
with
strong
growth
in
usage.
Since
its
inception
in
2019,
Centricity
has
become
a
vibrant
community-building
platform
in
Central,
offering
an
extensive
blend
of
online
and
offline
amenities
for
businesses,
their
employees,
non-profit
organisations
and
luxury
brands.
Neil Anderson, Director and Head of Office, Commercial Property, Hongkong Land, said: “Centricity is an unmatched tenant engagement platform in Hong Kong and we are delighted by its success as it marks its fifth anniversary. As well as providing tenants and their employees with convenient and flexible access to a broad range of services, amenities and spaces in the heart of Central, it curates exclusive privileges and experiences that meet their diverse needs. In short, it embodies our newly introduced brand promise – “Experience is central.”
“The launch of our next generation tenant service, Centricity App 2.0, exemplifies the Company’s core values. This innovative, highly personalised service anticipates what our tenants want from the workplace ecosystem of the future and underscores our focus on collaborating across multiple touch points in their working lives.”
The new digital service is the culmination of years of analysing tenant behaviours and usage data and anticipating their future needs. The new app sports a significantly refreshed look, enhanced features and exciting new content, elevating the user experience. Key highlights include a personalised and customisable landing screen, access to curated privileges and events and improved information sharing, with new real-time public transport arrival information in the core Central area.
Tenants will also benefit from more seamless access to workplace services provided by Hongkong Land. This will include temperature control in offices[1], indoor air quality monitoring, enhanced visitor access management and more convenient meeting rooms and hot desk booking at Centricity.
Leveraging the original Centricity App’s 22,000 registered users, the 2.0 app is expected to strengthen the professional community within Central by facilitating connections through events and information sharing among tenants and customers.
On the events side, it will complement Centricity’s Concentric Event Space in Chater House, a dynamic 7,000 sq. ft multi-purpose space for corporate and luxury customers. In 2024, Concentric received 230 bookings, a significant increase on the near-50 in its first full year of operation. A record 66% of bookings were by Central Portfolio tenants, highlighting the strong integration of Centricity within the Hongkong Land ecosystem.
Ms Iris Chan, Assistant General Manager, Hongkong Land, said: “Centricity is a focal point for the business and luxury lifestyle community in Central, Hong Kong. From Sotheby’s auctions and luxury brand fashion shows to wellness workshops and corporate functions, Centricity delivers exceptional experiences that enrich the working day lives of our more than 400 tenants and their guests.”
Centricity places a strong emphasis on work-life balance and has hosted more than 270 wellness-related events including yoga and meditation classes. Its wellbeing focus, coupled with innovations such as the app and Concentric’s ongoing success, reinforces Hongkong Land’s leadership in creating dynamic and engaging workspaces at the heart of the Central business district.
[1]
Varies
depending
on
access
rights.
Hashtag: #HongkongLand
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