IMAX Rockets to Best Chinese New Year Opening with $12 Million

SHANGHAI,
CHINA
–

Media
OutReach
Newswire
–
30
January
2025
–
IMAX
China
set
a
record
Chinese
New
Year
opening
day
with
a
whopping
$12
million
in
box
office
revenue,
eclipsing
the
previous
record
set
in
2021.
Additionally,
with
1.2
million
admissions
nationwide,
IMAX
achieved
its
highest
day-one
attendance
in
history,
paving
the
way
for
a
robust
new
year.

IMAX
captured
5%
of
the
Chinese
New
Year
box
office
to
date
with
1%
of
the
total
screens,
marking
its
highest
percentage
of
first-day
results
ever.
Notably,
7
out
of
the
top
10
highest-grossing
theaters
nationwide
were
IMAX
venues,
highlighting
the
audience’s
strong
preference
gravitating
toward
the
IMAX
experience.

This
year’s
Chinese
New
Year
holiday
is
widely
acclaimed
as
the
strongest
in
history,
with
exceptional
audiovisual
effects
recognized
as
a
key
factor
in
drawing
audiences
to
theaters.
Five
blockbusters
landed
in
IMAX
theaters,
marking
the
largest
lineup
in
history,
including
“Creation
of
the
Gods
II:
Demon
Force,”
featuring
IMAX’s
exclusive
aspect
ratio;
“Operation
Hadal,”
a
Filmed
for
IMAX
title
shot
entirely
with
IMAX
certified
camera;
“Nezha
2,”
“Detective
Chinatown
1900,”
and
“The
Legend
of
the
Condor
Heroes.”
With
their
strong
IP
appeal,
diverse
genres,
and
high-quality
audiovisual
spectacles,
this
robust
lineup
caters
to
a
broad
audience
demographic,
creating
significant
momentum
for
IMAX’s
Chinese
New
Year
holiday
window.

Hashtag:
#boxoffice
#chinafilmmarket
#chinafilm
#Imax
#ImaxChina
#HK1970

The
issuer
is
solely
responsible
for
the
content
of
this
announcement.