2,024 dazzling pyrotechnics light up Sha Tin’s night sky
A day of exciting free activities, 300 shopping discounts and mega events to boost the local economy
HONG KONG SAR – Media OutReach Newswire – 17 November 2024 – In a year that marks the 75th anniversary of the founding of the People’s Republic of China, Sun Hung Kai Properties (SHKP) is excited to celebrate the 40th anniversary of New Town Plaza in Sha Tin. To mark these significant milestones, New Town Plaza hosted a dazzling pyrotechnic show, the first of its kind by a shopping mall in Hong Kong, featuring 2,024 dazzling fireworks that illuminated the sky of Sha Tin, providing a unique experience for local residents and visitors. In addition to the outdoor pyrotechnics display, the celebrations included festive illuminations, a themed market, and shopping rewards, creating a festive atmosphere that encouraged local spending and attracted tourists, showcasing Hong Kong as a city of endless discovery. The kick-off ceremony was officiated by
Raymond Kwok, Chairman and Managing Director of Sun Hung Kai Properties and Christopher Kwok, Executive Director of Sun Hung Kai Properties, as well as representatives from the Legislative Council, the Hong Kong SAR Liaison Office of the People’s Republic of China, and the District Councils.
Sun
Hung
Kai
Properties’
New
Town
Plaza
40th
anniversary
celebration
ceremony
was
officiated
by
Raymond
Kwok,
Chairman
and
Managing
Director
of
Sun
Hung
Kai
Properties
and
Christopher
Kwok,
Executive
Director
of
Sun
Hung
Kai
Properties.
Raymond
Kwok
said,
“As
a
developer
deeply
committed
to
Hong
Kong,
SHKP
has
consistently
taken
proactive
steps
to
support
government
policies.
By
leveraging
the
group’s
resources
and
strengths,
we
strive
to
drive
economic
development
to
contribute
to
the
growth
of
Hong
Kong.
New
Town
Plaza,
Hong
Kong’s
first
large-scale
integrated
project
developed
on
a
transit-oriented
development
(TOD)
model,
has
served
generations
of
Sha
Tin
residents
and
has
been
instrumental
in
transforming
Sha
Tin
into
the
most
populous
district
among
the
18
districts
in
Hong
Kong.
With
its
superior
and
innovative
facilities
and
services,
New
Town
Plaza
has
become
one
of
the
busiest
shopping
malls
in
Hong
Kong
and
a
place
for
families
across
generations
to
have
fun
and
create
memorable
moments
there,
in
line
with
the
SHKP’s
spirit
of
‘Building
Homes
with
Heart’.”
Mr.
Raymond
Kwok,
Chairman
and
Managing
Director
of
Sun
Hung
Kai
Properties,
gave
a
speech
at
the
ceremony.
He
added
that,
in
celebration
of
the
75th
anniversary
of
the
People’s
Republic
of
China
and
the
40th
anniversary
of
New
Town
Plaza,
the
Group
is
introducing
mega
events
to
the
district
in
response
to
the
government’s
call
to
boost
the
local
economy.
This
includes
hosting
Hong
Kong’s
first
pyrotechnic
show
at
a
shopping
mall
and,
with
the
support
of
government
departments,
organising
a
themed
market
in
the
outdoor
spaces
on
the
third
and
fifth
floors.
These
initiatives
are
a
response
to
the
growing
demand
for
outdoor
and
family
activities
after
the
pandemic
and
aim
to
create
a
joyful
atmosphere,
stimulate
spending
and
help
our
tenants
attract
more
business.
They
embody
Central
Government’s
spirit
of
“understanding,
responding
to
and
embracing
changes”.
SHKP
hopes
this
series
of
events
will
set
a
precedent
for
flexible
use
of
other
malls’
outdoor
and
open
spaces
in
the
future,
creating
more
enjoyable
experiences
for
visitors,
boosting
the
retail
market
and
driving
the
local
event
economy.
New
Town
Plaza
hosted
a
dazzling
pyrotechnic
show,
the
first
of
its
kind
by
a
shopping
mall
in
Hong
Kong,
to
celebrate
its
40th
anniversary.
40
years
of
growth
in
Sha
Tin
and
Hong
Kong:
continuous
innovation
and
mall
improvements
give
back
to
the
community
SHKP is committed to developing premium properties and contributing to Hong Kong’s economic development. In the 1980s, SHKP made a significant investment in the development of New Town Plaza, in line with the government’s new town development plan – a move that demonstrated its unwavering confidence in the future of Hong Kong and the country. Completed in 1984, New Town Plaza in Sha Tin has become a landmark for new towns in the New Territories. The success of its TOD model has served as a valuable blueprint for subsequent new town projects. For 40 years, New Town Plaza has evolved alongside Sha Tin, introducing countless Hong Kong firsts, establishing many memorable attractions, achieving world record-breaking footfall and becoming a key hub for shopping and entertainment in Hong Kong.
New Town Plaza is a large shopping mall in the heart of Sha Tin. It is part of a mega development that also includes an office building, a hotel and residential properties. With direct access to a major public transport hub that includes Sha Tin MTR station, it serves the daily needs of residents. Since its opening, New Town Plaza has quickly established itself as a landmark and remains an important hub for living, working, shopping and transportation, serving residents and tourists alike. SHKP continuously upgrades New Town Plaza’s facilities in response to market changes. From Hong Kong’s first indoor musical fountain and the family-friendly theme park “Snoopy’s World” to recent additions like the large-scale outdoor children’s playground “Dino Park”, the entertainment zone “Play Park” and the pet-friendly “Pets Park”, SHKP is dedicated to creating unforgettable moments of fun for local residents and visitors.
Dazzling pyrotechnic and musical show lights up the Sha Tin night sky for the first time: an all-day carnival kicks off the festivities
To mark the 40th anniversary of New Town Plaza, a two-month celebration began yesterday. The mall hosted a grand carnival from midday, featuring an all-day live busking performance, face painting, magic and clown shows. There was a giveaway of 40th-anniversary themed balloons, candy floss and popcorn, along with various creative workshops, where over a hundred of shoppers took part in making their own handmade crafts in celebration of the 40th anniversary, creating a festive atmosphere throughout the mall.
The highlighted mega event, a spectacular pyrotechnic show, took place last night at Chill Park, Level 3 Outdoor podium, Phase 1, with 2,024 fireworks lighting up the Sha Tin sky with Christmas lighting decorations, special lighting effects and music.
Tenants have teamed up with New Town Plaza to promote local spending, with the Just Buy Weeks promotion running until 26 November. Over 100 brands in areas including beauty, personal care, jewellery, fashion, sports and home appliances are offering more than 300 shopping discounts of up to 80% for the anniversary. Sha Tin residents, residents of selected estates, office workers and students can enjoy shopping and dining discounts to celebrate the mall’s 40th anniversary, helping to promote the local economy.
Christmas Lighting Ceremony: four stunning photo spots and a festive atmosphere
As the festive season approaches, New Town Plaza has created a “Winter Wonderland” for visitors from now until 1 January 2025, with the official lighting ceremony taking place tonight. Highlights include a 13-metre-tall Christmas tree; a 2,000-square-foot indoor ice rink with falling snow and dazzling lighting effects for a romantic skating experience; and a Santa Claus installation inspired by the legendary Spirit of Sha Tin, Hong Kong’s first domestically built aircraft and numerous photo opportunities at the Entrance Arena on the 1st floor of Phase 1, providing a unique experience for local and visiting residents and tourists.
A series of 40th anniversary events: Beer & Dine Carnival, Community Gallery and Grand Countdown Party
After the dazzling pyrotechnics and Christmas installations, the 40th anniversary celebrations at SHK‘s New Town Plaza will continue with a series of events over the next two months. These include a Beer & Wine Carnival, outdoor yoga workshops and busking performances, offering visitors a weekend of entertainment and fun.
To further encourage residents to enjoy the festive season in Hong Kong, New Town Plaza will host its annual Grand Countdown event on New Year’s Eve, inviting residents to join popular idols in a spectacular performance of song and dance as they count down to 2025.
New Town Plaza has shared 40 years with Sha Tin, witnessing the transformation of the area and promoting community development. This year, to celebrate its 40th anniversary, New Town Plaza has collaborated with local illustrator Carmen Ng and students from schools with 40years of history in Sha Tin to create the Community Gallery. Using vibrant colours, they depict Sha Tin landmarks and the new look of New Town Plaza. A frequent visitor to Sha Tin since her school days, Carmen has a deep affection for the area. This event not only showcases her interpretation of the Sha Tin community but also aims to share her creative experience with students, encouraging the younger generation to pursue their artistic dreams.
About
New
Town
Plaza
Enquiries:
2684
9175
Website:
www.newtownplaza.com.hk
Facebook:
www.facebook.com/newtownplaza
Instagram:
www.instagram.com/newtownplazahk
Hashtag: #NewTownPlaza
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