Jewelry Retailer YLANG 23 Brings In-Store Experience Online With MarketLive E-Commerce Platform

PETALUMA, CA–(Marketwired – Mar 17, 2014) – MarketLive, the leading Total Commerce platform for high-growth merchants, today announced that YLANG 23, a favorite among Hollywood celebrities and fashionistas, is re-launching its online retail commerce website on MarketLive’s SaaS platform. A key reason for choosing MarketLive is the ability to mimic the in-store shopping experience — including YLANG 23’s well-regarded jewelry trunk shows and stellar customer service.

YLANG 23 was founded in Dallas in 1985, and the company has since grown to have customers all over the world by focusing on original collections by top jewelry designers including Cathy Waterman, Irene Neuwirth, and Jennifer Meyer.

The company has also long believed in the power of e-commerce, launching a website store for the first time in 2002. YLANG 23 now generates more than 40% of its revenues from its online store and ships internationally. A recent move of the brick and mortar store, incorporating a new look and feel reminiscent of a Paris apartment meets Soho loft, prompted YLANG 23 to reinvent itself online as well, upgrading to cutting edge design with best in class technology.

“We evaluated several e-commerce technologies and felt that MarketLive had the best fit for our particular business,” said Alysa Teichman, Director of e-Commerce with YLANG 23. “Our customers buy high end jewelry on our website, so we need to mimic the flawless customer service and special brand experience they receive in-store. We love the MarketLive platform and the fact that it allows our team to be able to make changes easily without developer resources. The baked-in strategy offerings and specialization in medium-sized businesses is icing on the cake.”

MarketLive’s e-commerce platform will power the jeweler’s online merchandising, both on its website and for its cross-device commerce. MarketLive’s responsive design technology will allow YLANG 23 to present its brand in the best way possible, regardless of what computer or device the customer is using to access the site. The new commerce site is expected to re-launch in later this year.

“With a sentimental investment like jewelry, the online retail experience needs to be more than just a competent collection of technologies. The shopping experience needs to be tailored and the technology needs to be finessed to the point that the customer feels intimate with the brand. And that is the know-how and expertise that we bring to this partnership,” said Ken Burke, founder and CEO of MarketLive Inc.

About YLANG 23
 Established in 1985 by Joanne and Charles Teichman, YLANG 23 has built a reputation for its commitment to original designers whose passion and creativity shape worldwide trends. The company features collections by Cathy Waterman, Irene Neuwirth, Jennifer Meyer, Todd Reed, Ten Thousand Things, Jamie Joseph, and 50+ others. In early 2014, YLANG 23 relocated its Dallas flagship store to The Plaza at Preston Center, a lifestyle-focused destination for Dallas’ best dining and retail.

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About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers’ experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit www.marketlive.com.