Jumia, Africa’s leading e-commerce platform, has forged a strategic alliance with Newedge (Easybuy), a finance firm, to introduce a convenient shopping experience for consumers in Nigeria.
Through this partnership, Jumia aims to enable consumers to purchase their desired products and opt for flexible payment plans over a specified period, enhancing convenience and accessibility across the country.
By integrating Easybuy’s Buy Now, Pay Later (BNPL) solution into its platform, Jumia eliminates the constraint of immediate payment, empowering consumers to shop confidently and seamlessly.
Sunil Natraj, CEO of Jumia Nigeria, expressed confidence in the partnership, emphasizing the importance of offering flexible payment options, particularly in the current economic climate. He highlighted Jumia’s commitment to empowering consumers and providing them with the necessary tools for convenient shopping.
The partnership with Easybuy represents a significant step towards enhancing the e-commerce landscape in Nigeria and fostering financial inclusion. Buy Now, Pay Later solutions hold promise for driving further growth and unlocking opportunities for both consumers and businesses.
Jessica Ugwuoke, CEO of Newedge Finance Limited, shared her excitement about the collaboration, highlighting its potential to transform the online shopping experience. She emphasized Easybuy’s commitment to financial inclusion and digital innovation, aiming to provide seamless and flexible payment options for customers on Jumia’s platform.
The partnership between Jumia and Easybuy marks a milestone in advancing e-commerce and financial inclusion in Nigeria, paving the way for a more accessible and convenient shopping experience for millions of consumers.
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