Kendall Jenner’s now infamous Pepsi commercial, which trivialized civil rights protests, is still haunting her.
Many sneaker fans were outraged when Adidas revealed the model as their new brand ambassador on Wednesday.
The Instagram advertisement featuring Kendall was flooded with comments criticizing the brand for using the 21-year-old for the campaign, voicing disgust stemming from the Pepsi ad.
One commenter wrote: ‘Now I’m not gonna order the new stan Smith’s because I hate these ppl and what they stand for…cmon adidas get .. I hope this ends like the Pepsi ad she did…Morons’ (sic).
While another wrote with some serious snark, ‘Should have brought a pepsi’.
But one commenter seemed to cynical of the entire advertising industry: ‘Really hate when big brands do this are they that desperate to make a penny that they use models like this? Consider using people who actually contribute or make a difference to the world, people will then fell inspired by the brand not disgusted!’
While another simply seemed to have a bone to pick with certain high profile models, writing: ‘But aren’t there other models in the world other than the Jenners, or the hadids?’
‘Aren’t there other models in the world who would have brought life and excitement to this commercial?’ the commenter continued. ‘Models who’s lives would have been changed if given the opportunity? Or because they’re parents aren’t well known celebs so they don’t count?!!’
Another wrote: ‘Long time supporter of adidas…. first Kanye west and now this?! STOP making stupid people famous.’
In April, Kendall was featured in new Pepsi commercial that the soft drinks company pulled after it prompted outrage and ridicule by critics who said it trivialized political and civil rights protests.
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