A
name
is
more
than
a
label
but
a
reflection
of
who
we
are
and
aspire
to
be.
Yet,
for
countless
women
in
China,
their
names
echo
the
weight
of
outdated
expectations
and
ingrained
cultural
bias.
Social
listening
uncovered
deeply
troubling
stories:
names
like
But Chinese women are speaking out – and they’re being heard.
Across China, women are sharing their stories and calling out the sexism embedded in names never truly theirs, leading to viral conversations and igniting a nationwide movement to challenge the narrative.
Empowering
women
through
the
Shake
For
Change
H5
experience
To
spotlight
the
pervasive
issue
and
empower
women
to
take
control
of
their
identities,
LUX
created
the
Shake
For
Change
H5
experience.
Accessible via WeChat, Weibo, and Rednote, this interactive experience spotlights the struggles women face with names that no longer serve them and empower them to take a bold step towards self-expression
How
It
Works:
- Enter Your Current Name – Users enter their given name which carries the weight of cultural expectation or disappointment.
- Shake for Inspiration – With a shake of their phone, a bold new name is revealed
- Find Your Perfect Fit – Users can continue to shake for more name inspirations or share their favorite with friends and followers.
Shake For Change bridges the gap between emotion and action, turning a daunting, bureaucratic process into an empowering journey.
Honoring
heritage
with
New
Women’s
Font
LUX
created
a
dynamic
typeface,
New
Women’s
Font,
inspired
from
the
historic
Nu
Shu
script
to
honor
the
women
who
pioneered
it.
Translating
to
‘women’s
script’,
Nu
Shu
was
crafted
by
women
and
used
in
secrecy
to
express
stories
of
pain,
resilience
and
sisterhood
under
a
patriarchal
society.
The New Women’s Font serves as a powerful way to write modern female names, imbuing them with resilience of their foremothers, helping women break free from outdated traditions to boldly rewrite their futures.
Reimagining
names
with
AI
Leveraging
AI,
each
name
is
crafted
to
maintain
a
meaningful
connection
to
the
individual’s
existing
name
to
preserve
its
personal
significance
while
carrying
symbolic
meaning.
Judy Zu, Global Brand Director, LUX, said, “Each Chinese character is an alchemy of sound and symbol—the same strokes, rearranged, weave blessings or critiques. At LUX, we believe every woman deserves a name that becomes a mirror to her strength and a compass for her journey. Yet, even today, profound bias still lurks behind many women’s names. That’s why we created Shake For Change: not just to rename, but to reignite.
Because every woman can—and should—sculpt her identity unapologetically. Just as characters transform with every stroke, so can we.”
Amplifying
voices
through
the
Rednote
Ambassador
Program
LUX
has
partnered
with
influential
female
voices
on
Rednote
who
embraced
the
transformative
journey
of
Shake
For
Change
firsthand.
Through
personal
narratives,
they
show
how
a
name
can
be
a
turning
point.
Their
stories
illuminate
a
universal
truth:
when
a
woman
defines
herself
on
her
own
terms,
she
unlocks
a
deeper
sense
of
self-worth
and
possibility.
Discover the Shake For Change H5 experience and discover your own transformation. Visit LUX’s official pages on WeChat, Weibo, and Rednote to learn more and join a community of women rewriting their futures, one powerful name at a time.
Hashtag: #LUX
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