MAN and UNIDO are collaborating to promote local manufacturing

The Manufacturers Association of Nigeria (MAN), in partnership with the United Nations Industrial Development Organisation (UNIDO), has launched a renewed campaign to promote the patronage of locally manufactured goods as part of efforts to strengthen Nigeria’s industrial base and drive economic sustainability. The initiative, unveiled in Lagos, aims to boost the visibility, competitiveness, and acceptability of Nigerian-made products both within the country and in international markets.

The collaboration between MAN and UNIDO underscores a shared commitment to advancing Nigeria’s manufacturing sector through policy advocacy, industrial innovation, and public sensitization on the importance of consuming locally made goods. The campaign is expected to help reduce dependence on imports, create jobs, and accelerate Nigeria’s journey toward industrial self-reliance.

Speaking at the event, MAN President, Otunba Francis Meshioye, stated that the partnership marks a significant milestone in the association’s efforts to reposition the manufacturing sector as the backbone of Nigeria’s economy. He emphasized that supporting local production is crucial for achieving sustainable economic growth, tackling unemployment, and reducing the country’s exposure to foreign exchange volatility.

“Promoting local manufacturing is not just about economic development — it’s about national survival. Every time we choose locally made goods over imported ones, we are investing in Nigeria’s future,” Meshioye said. He noted that the collaboration with UNIDO will focus on strengthening local industries through improved access to technology, innovation, and skills development.

Meshioye added that the campaign would also address key challenges facing Nigerian manufacturers, such as inadequate infrastructure, high production costs, and inconsistent government policies. He urged the government to continue creating a business-friendly environment by ensuring stable power supply, reducing multiple taxation, and facilitating access to affordable credit.

In her remarks, UNIDO Country Representative, Mrs. Jean Bakole, reaffirmed the organization’s commitment to supporting Nigeria’s industrialization agenda through strategic interventions that promote inclusive and sustainable industrial development. She stated that UNIDO’s partnership with MAN is aimed at empowering local manufacturers to meet international quality standards and enhance the global competitiveness of Nigerian products.

“Local manufacturing is the engine of economic transformation. When we support local producers, we are helping to create jobs, encourage innovation, and reduce poverty. This campaign will help change consumer perception and promote pride in Nigerian-made products,” Bakole said.

She also noted that UNIDO will continue to provide technical support to manufacturers, particularly in areas of product standardization, value addition, and environmental sustainability. According to her, Nigeria’s industrial sector has the potential to become a major growth driver if supported with the right policies and private-sector participation.

The campaign will include a series of nationwide sensitization programs, exhibitions, and digital media outreach designed to raise awareness about the benefits of patronizing local goods. It will also encourage government agencies and corporate organizations to prioritize locally produced materials in procurement and supply chain activities.

Dr. Muda Yusuf, an economist and former Director-General of the Lagos Chamber of Commerce and Industry (LCCI), lauded the MAN-UNIDO partnership, describing it as timely and strategic. He noted that Nigeria’s manufacturing sector has the capacity to create millions of jobs if adequately supported, especially as the nation seeks to reduce its overdependence on imports and oil revenue.

“This collaboration is coming at a critical time when Nigeria must diversify its economy and strengthen its productive base. Encouraging local manufacturing will help conserve foreign exchange, stimulate innovation, and drive export-led growth,” Yusuf stated.

He added that the government must also complement such initiatives with consistent trade and industrial policies that support local producers. “Without reliable power, stable policies, and access to finance, manufacturers will continue to face hurdles. Government intervention in these areas is crucial,” he said.

The campaign has also received backing from several private-sector stakeholders, including small and medium-scale manufacturers, who expressed optimism that the initiative will enhance consumer confidence and open new markets for their products.

Mrs. Adeola Adeniran, a textile manufacturer based in Lagos, praised the initiative, saying it would help revive Nigeria’s once-thriving manufacturing sector. “This campaign is a step in the right direction. We need Nigerians to understand that buying local products means supporting job creation, innovation, and the growth of our economy,” she said.

In addition, MAN disclosed plans to work with relevant agencies such as the Standards Organisation of Nigeria (SON), Nigerian Export Promotion Council (NEPC), and Bank of Industry (BOI) to ensure that local manufacturers receive technical, financial, and regulatory support needed to scale up their operations.

The association also emphasized the importance of leveraging the African Continental Free Trade Area (AfCFTA) agreement to expand Nigeria’s market access within Africa. By producing high-quality goods that meet regional standards, Nigerian manufacturers can take advantage of the continent’s growing demand for industrial and consumer products.

As part of the next steps, MAN and UNIDO will set up an Industrial Competitiveness and Quality Enhancement Taskforce to monitor progress and ensure that the objectives of the initiative are achieved. The taskforce will focus on capacity building, advocacy, and the creation of an enabling ecosystem for industrial growth.

 

The renewed partnership between MAN and UNIDO signals a strong drive toward industrial transformation in Nigeria. Stakeholders believe that with sustained commitment, policy consistency, and consumer support, the campaign could ignite a manufacturing renaissance — one that not only boosts exports and job creation but also restores pride in the “Made in Nigeria” brand.