Three female military veterans with fashion industry experience collaborate to provide a unique experience to encourage, enhance and empower their sister veterans via their groundbreaking POWERHOUSE Experience and accompanying Movement.
San Diego, CA, February 20, 2014 –(PR.com)– Three female veterans from three different branches of service have teamed up to create POWERHOUSE, an organization/movement that will revolutionize the mindset of the woman veteran and the way they relate to the civilian community.
Marine Corps veteran and former model Jovane Henry, Army veteran and fashion stylist/ boutique owner Toni Brooks, and Air Force veteran and make-up artist Denika Mafnas use their unique skill sets and personal experiences to support and transform their sister veterans from the inside out.
The mission of POWERHOUSE is to “encourage, enhance and empower women veterans to become their best selves through self-reflection, personal development and transformative thinking.”
The POWERHOUSE “experience” consists of group and personal coaching and cognitive reprogramming, resume/ LinkedIn profile training, image consulting, make up consultations, a full makeover, photo shoot, job placement services and more.
The POWERHOUSE team will conduct these experiences state-wide via “mobile makeovers”, as well as in predetermined locations throughout southern California.
The civilian community is engaged in the POWERHOUSE movement through their commercial website, www.ThePOWERHOUSEMovement.com, where the group will sell merchandise with 100% of the profit going towards funding the veteran experience.
POWERHOUSE’s official launch is slated for early 2014, and the team is currently accepting donations of gently used business suits, accessories, purses and shoes for upcoming events.
For more information on POWERHOUSE, or to request an interview with the team, visit their FB page at www.facebook.com/ThePOWERHOUSEMovement, or email them separately at:
Denika Mafnas, Chief Relationship Officer: firstname.lastname@example.org
Jovane Henry, Chief Innovation Officer: email@example.com
Toni Brooks, Chief Operations Officer: tonibrooks@bRloft.com
POWERHOUSE is the brainchild of Marine Corps veteran Jovane Henry, Army veteran Toni Brooks and Air Force veteran Denika Mafnas.
The trio realized the need for an organization that truly understood the female veteran experience and transformed them from the inside out.
Utilizing their unique skill sets from the fashion industry (Jovane; professional model/ runway coach, Toni; fashion stylist/bRloft boutique owner, Denika; make-up artist), the team identified a one-of-a-kind experience to encourage and empower their sister veterans while helping them change their thinking on the inside and the image on the outside.
The POWER•HOUSE Experience features a 3 pt. method that separately focuses on encouraging the veteran to confront their fears and their pasts, empowering them with the tools necessary to readjust, redefine and rebrand themselves in the workplace and their everyday lives, and enhance their beauty both inside and out with positive affirmation coaching and full beauty transformations.
These topics are addressed via the foundation (mindset), roof (image), and door (opportunities) of the total POWERHOUSE.
About The POWERHOUSE Movement
The POWERHOUSE Movement is a complimentary arm to the POWERHOUSE Experience offered to women veterans, and aims to engage the civilian community in supporting not only the female veteran, but the veteran community at large.
The mission of the POWERHOUSE Movement is to bridge the gap between the civilian and the veteran, and offer an avenue for the civilian community to directly interact with, support and volunteer to assist the nation’s veteran population. Via their website (www.ThePOWERHOUSEMovement.com), the veteran and civilian communities have the opportunity to purchase POWERHOUSE merchandise (namesake wine, fashion, jewelry), as well as track POWERHOUSE events, participate in challenges and upload videos expressing their thanks to the nation’s veterans.
Once supporters of the Movement create a profile, they can track their purchases and POWERHOUSE involvement, and receive a “brick” for each interaction. Once they have earned enough bricks to build a virtual “powerhouse”, they are partnered with a female veteran from the POWERHOUSE “Experience” to support and interact with directly after they complete the program.
All profits from the POWERHOUSE products sold on the site will be used to enhance the POWERHOUSE Experience for women veterans.
Courses in veteran assimilation and etiquette will also be offered via the Movement.
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