Nigerian Artistes Are Now Focused On Releasing Fast-Food Content – Baba Dee

Popular singer and actor, Baba Dee, has expressed concern about the current state of Nigerian music. He recently warned that the industry is drifting away from meaningful and impactful content, and fans have been reacting.

According to him, while the veteran musicians used to focus on making quality projects, the creators nowadays are concentrating on producing quick and low-budget “fast food” content.

Baba Dee added that singers should learn to release music that contributes to the general well-being of their listeners.

His words, “Why are conscious songs not commercially viable? When Blackface made ‘Hard Life’, that was the music we were dancing to. Sound Sultan’s ‘Ole’ was commercially viable. What I’m telling you is that the pattern has changed. What is music saying now? You must at least say something that contributes to our general well-being.

Now that budgets have become smaller, the approach has become ‘fast food’; finish one project and move on to the next. Just like every other sector in Nigeria, the cinema industry is affected. Some people become both judge and jury in their own case. Now that alternatives exist to track revenue objectively, things are changing. Streaming in the music industry has become the ‘new cheat code,’ and sometimes it tends to short-change artistes. But that’s where we are. There are different mediums of selling films, and we have to adapt and evolve.

I am not a fan of YouTube films that use the same houses, the same people, and the same characters. No creativity. It’s messed up, but it is what it is.”

WOW.