The recently concluded Winnipeg Trade Fair in Canada recorded a strong turnout of over 2,000 attendees, with Nigeria’s delegation making a significant impact through its vibrant pavilion showcasing “Made-in-Nigeria” products.
Key Highlights from Nigerian Participation:
– 32 Nigerian exhibitors across agriculture, manufacturing and tech sectors
– $3.8 million in immediate deals signed during the 3-day event
– 120 serious business leads for Nigerian exporters
– Special focus on Nigerian cocoa, sesame and leather products
**Notable Achievements:**
1. **Agricultural Breakthrough**: Two Canadian distributors committed to importing $1.2 million worth of Nigerian organic spices annually
2. **Tech Interest**: Three Nigerian fintech startups secured partnership talks with North American investors
3. **Cultural Impact**: Nigerian fashion designers received orders from Canadian boutique chains
Trade Minister Doris Uzoka-Anite, who led the delegation, stated: “This outstanding turnout proves global demand for Nigerian products. We’re converting these contacts into sustainable export relationships.”
**Why This Matters:**
– Positions Nigeria as serious player in North American markets
– Diversifies export base beyond crude oil
– Validates quality of Nigerian processed goods
– Opens doors for more trade agreements
The Nigerian Export Promotion Council (NEPC) reported that 65% of attendees specifically sought out the Nigerian stand, drawn by aggressive pre-event marketing. “We’re seeing particular demand for our organic food products and creative industry offerings,” noted NEPC CEO Ezra Yakusak.
**Next Steps:**
– Follow-up trade mission to Canada planned for Q1 2025
– Export capacity building for 50 Nigerian SMEs
– Streamlining of export documentation processes
The successful outing forms part of Nigeria’s National Export Strategy to grow non-oil exports by 15% annually. With over 2,000 qualified buyers now engaged, Nigerian businesses are poised to significantly increase their North American market share.
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