Timothy
Tan,
Head
of
Integrated
Business,
Samsung
Electronics
Singapore
and
Jeffrey
Hahn,
President,
Samsung
Electronics
Singapore
at
the
Business
Experience
Studio
The
studio
houses
built–for-business
solutions
from
Samsung,
including
its
professional
display
range,
enterprise-ready
Galaxy
devices,
as
well
as
business
solutions
such
as
Samsung
Knox,
Samsung
VXT
and
SmartThings
Pro.
It
also
features
a
wide
variety
of
solutions,
designed
with
various
local
solutions
partners,
for
specific
business
and
vertical
use
cases
built
on
Samsung’s
hardware
and
platforms.
“Business rules are being rewritten today as companies need to be agile to respond to a fast-moving market that is highly influenced by evolving market conditions and technology advancements. The Business Experience Studio aims to demonstrate and inspire our customers on how they can design and deploy purposeful solutions from Samsung within their organisations,” said Timothy Tan, Head of Integrated Business, Samsung Electronics Singapore.
Helping Singapore businesses ride the next wave of digitisation
Today, more than nine in ten businesses in Singapore are operating with some level of digitalisation, but not all of them are unlocking optimal value from their technology investments.
The Business Experience Studio serves to demonstrate the breadth and depth of Samsung’s solutions for different verticals and business needs, and how it can unlock the value of a right technology partner for organisations.
Command
and
Control
Centre
features
high-resolution
commercial
displays,
integrated
with
Samsung’s
VXT
and
SmartThings
Pro
solutions
to
help
organisations
achieve
workflow
optimisation
and
efficient
energy
management
The
studio
showcases
an
integrated
deployment
of
Samsung
hardware
and
solutions
across
ten
different
zones.
It
is
powered
by
Samsung’s
suite
of
business
solutions,
including
Samsung
Visual
eXperience
Transformation
(VXT),
SmartThings
Pro,
and
Samsung
Knox.
Together,
these
proprietary
business
solutions
from
Samsung
enable
seamless
integration
and
management
of
devices,
solutions
and
services
across
enterprise
environments.
For
example:
- Samsung Visual eXperience Transformation (VXT) is a cloud-based digital signage solution that enables seamless content creation and management across all Samsung displays.
- SmartThings Pro offers organisations a comprehensive platform to help in automation and monitoring through its intuitive dashboard facilitating effective device management, optimised for operations across residential, commercial, and public spaces such as schools. Visitors can monitor the status of smart connected devices with the studio including brand’s HVAC solutions, consumer and commercial displays.
- Cybersecurity is a business-critical issue that calls for integration across all functions and levels within an organisation. At Samsung, security is always top-of-mind, and never an afterthought. Samsung Knox is the brand’s commitment in delivering a security platform that works in real-time to protect and defend connected devices against evolving digital threats.
- Creating immersive guest experiences with highly customisable commercial displays, including The Wall, digital and LED signages, and commercials TVs. For example, LED screens that can be configured into curved, L-shaped and for ceiling installation that are commonly seen in mixed-use developments, malls, and more.
- Custom solutions for hospitality and healthcare sectors, where Samsung display and mobile solutions can be personalised to enhance end-customer experience from point of stay to departure. Galaxy wearables are also introduced as step-down care solutions, to offer more holistic after-care experiences.
- Transforming retail with Samsung and partner solutions aimed at improving operational efficiencies and staff productivity, including Samsung Kiosk, Colour E-Paper EMDX, Knox Capture and other partner solutions.
- Improved frontline communication and workflow with Samsung Rugged devices that are built to withstand harsh outdoor environments with IP68 & MIL-STD-810H ratings. With push-to-talk (PTT) capabilities on these rugged devices, end-users can stay connected and continue their workflows without interruption, even when they face unexpected incidents, or are operating in unpredictable environments
- Smart classrooms where educators can better engage learners using managed and interactive solutions via 5K UHD supersized displays, E-Boards, Galaxy Tablets and Knox suite of solutions. In addition, the team also conducts workshops for local educators and students to introduce generative AI skills, including Galaxy AI features, to equip customers with relevant AI know-how.
- Command and Control Centre setup, powered by Samsung’s business solutions and high-resolution business displays and the seamless video wall with narrow bezel measuring just 0.44 mm to enhance the overall productivity and decision-making abilities of backend teams.
The Business Experience Studio also showcases hardware solutions from Samsung designed to improve staff productivity and efficiencies, as well as to enhance overall guest experiences
Customers visiting the studio can also see a wide ecosystem of partner solutions in action, designed to demonstrate how Samsung’s solutions can be personalised and customised for specific business needs. For example, a “Tap on Glass” contactless payment solution on a Galaxy tablet shows how the payment journey can be automated while eliminating the use of a separate POS or card terminals, hence improving operational efficiencies.
The Business Experience Studio will complement the efforts of Samsung Singapore’s Integrated Business Team, comprising over 20 sectoral leads, solution architects and consultants, who will work closely with customers to deliver innovative, relevant and practical solutions for their business operations.
A multi-disciplinary team with deep B2B, consumer and vertical experience, the group will work closely with public and private sector customers and partners to design and deploy Samsung and partner solutions aimed at transforming user and employee experiences, as well as improving overall efficiencies and business outputs. As a leading technology and OEM partner with a vast product portfolio, Samsung will offer end-to-end support to address customers’ evolving business needs with its innovative and sustainable product and partner ecosystem.
“The Integrated Business Team and Business Experience Studio will demonstrate to customers our innovative and openness approach. We want to be able to facilitate meaningful collaboration that will ultimately deliver impactful business outcomes,” added Mr Tan.
The Business Experience Studio is open for bookings via https://www.samsung.com/sg/business.
https://www.samsung.com/sg/
https://www.linkedin.com/company/samsung-electronics-singapore?originalSubdomain=sg
https://x.com/SamsungSG?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.facebook.com/SamsungSingapore/
https://www.instagram.com/samsungsg/?hl=en
Hashtag: #SamsungElectronicsSingapore
The issuer is solely responsible for the content of this announcement.
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