OPPO
and
Discovery
partners
on
Culture
in
a
Shot
Initiative
As
a
global
technology
company
operating
in
over
70
countries
and
regions,
and
serving
670
million
of
users
worldwide,
cultural
diversity
remains
an
integral
part
of
its
identity.
Under
the
2025
theme
“Celebrate
the
Moment”,
this
year
OPPO
and
Discovery
Channel
explores
iconic
festivals
and
celebrations
across
the
globe—from
the
mystery
of
the
Venice
Carnival
in
Italy
and
the
traditions
of
Nauryz
in
Kazakhstan,
to
the
vibrant
festive
of
Brazilian
football
culture.
Through
the
lens
of
OPPO
smartphones,
the
initiative
captures
the
stories
behind
these
celebrations
and
how
younger
generations
are
keeping
traditions
alive
in
new
ways.
A Cultural Journey into the Universal Joy of Celebration
Across the globe, festivals unite people through shared moments of joy, tradition, and togetherness. More than just vibrant spectacles, these cultural events are the heartbeat of communities—powerful expressions of history, identity, and human connection.
The journey this year begins in Italy with the legendary Venice Carnival, a celebration where history and fantasy merge. Once rooted in aristocratic traditions, it has transformed into a global cultural event that invites people from all walks of life to participate. With its vibrant masks, timeless architecture, and joyful spirit, Venice comes to life through OPPO’s lens.
Celebrating
the
Venice
Carnival
with
vibrant
masks
and
costumes
Travelling
to
Kazakhstan,
the
focus
turns
to
Nauryz,
the
traditional
New
Year
festival
that
symbolizes
renewal,
prosperity,
and
unity.
Deeply
rooted
in
ancient
customs,
Nauryz
transforms
cities
into
open-air
stages
filled
with
music,
dance,
and
elaborate
costumes.
A
key
part
of
the
festival
is
sharing
traditional
meals
like
kumys
(fermented
horse
milk)
and
nauryz-kozhe,
a
symbolic
seven-ingredient
dish.
OPPO’s
imaging
technology
brings
these
rich
traditions
to
life—capturing
the
warmth
of
family
gatherings
and
the
hope
of
new
beginnings.
Nauryz,
the
traditional
New
Year
festival
of
Kazakhstan
Beyond
traditional
festivals,
some
forms
of
celebration
are
woven
into
everyday
life.
In
Brazil,
the
spotlight
turns
to
a
different
kind
of
festivity—football.
More
than
just
a
sport,
football
is
a
national
celebration
and
cultural
ritual
of
Brazil,
embraced
by
people
of
all
ages
and
backgrounds.
The
story
of
19-year-old
player
Mario
Cesar
Conceição
Faria
Júnior
illustrates
how
football
serves
as
a
cultural
heartbeat
in
Brazilian
society—and
how
the
younger
generation
continues
to
chase
dreams
through
it.
From
backstreets
to
stadiums,
football
is
a
shared
rhythm
that
ignites
communities,
inspires
youth,
and
unites
the
nation
in
collective
joy.
Football
as
a
national
celebration
and
cultural
ritual
of
Brazil
Weaving
a
Tapestry
of
Heritage
Stories
Beyond the professional photography produced by OPPO and Discovery Channel, OPPO also encourages its communities worldwide to document and share their own cultural identities.
In Malaysia, OPPO has been running the #OPPOMalaysiaThroughTheLens initiative since 2024, supported by the Ministry of Tourism, Arts and Culture (MOTAC) and the Malaysian National Commission for UNESCO (MNCU). This year, the initiative captured the Thaipusam festival, a vibrant Malaysian Hindu tradition, highlighting how cultural practices are passed down through generations.
More than a visual archive, Culture in a Shot is about participation—amplifying grassroots voices and encouraging people everywhere to take pride in their heritage. To extend this impact, the campaign continues on social platforms through the #OPPOCultureChallenge on TikTok. Using hashtags #OPPOxDiscovery and #OPPOCultureChallenge, creators are invited to share how they celebrate and preserve their traditions in daily life. For example, during Thailand’s Songkran Festival, young creators embraced the challenge—merging creativity with tradition, and breathing new life into age-old customs. Their contributions show that culture is not static; it evolves when shared, reinterpreted, and made personal for a new generation.
OPPO
Culture
Challenge
The
global
cultural
journey
continues.
OPPO
and
Discovery
Channel
will
explore
more
festivals
and
traditions—celebrating
the
diversity
that
connects
people
across
borders.
To
discover
more
stories
and
cultural
highlights,
please
visit
the
Culture
in
a
Shot
webpage
and
join
the
#OPPOCultureChallenge
that
celebrates
culture
through
the
lens.
Hashtag: #OPPO
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate