Price war between wireless companies means better deals for customers

Today, if you meet a person who doesn’t have a mobile phone it’s like running into someone from another era. Pretty much everyone has a mobile and for the wireless companies that’s beginning to cause them a problem. The question is how to get more business when everyone is happy with the service and the mobile provision that they have.

The answer, it seems, is to slash prices and to make the process of switching from one company to another as simple as possible. During the last year in the States, there have been several signs that companies are willing to go the extra mile to win new business.

One area that the big wireless companies seem to be focusing on is international call deals, which are not only relevant for those times when people take their phones abroad with them and want to stay in touch, but are also very relevant for the huge numbers of Hispanic people living life in the States but with many of their relatives and close friends still living in their home country. Hispanics make up the biggest racial minority group in the States today, with 53 million Hispanic people making up almost 17% of the entire population. To capture this growing market, companies like T mobile have introduced special deals for people who phone abroad a lot.

For instance, if you have friends and family in your home country and you like to stay in regular contact, then the contract that stands out as a bargain is the T mobile Stateside International Talk plan. For only $10 a month, you can get unlimited calling to landlines in more than 70 countries, including Central and South American, European, Asian and African countries. And if the people you want to call only have mobiles, then for an extra $5 a month, you can get unlimited calls mobile to mobile to more than 30 countries. Plus, when you’re abroad yourself, you get unlimited data and texting and calls made from abroad are only charged at 20 cents a minute.

This is just one example, of course, of a plan that would woo a customer who likes to keep in touch with people who live abroad. As AT&T and T mobile share the same technology, it makes it easy for customers to switch between the two companies, so competition between the two is strong. In January this year, T mobile announced that anyone switching to T mobile could claim credits of more than $600 to cover any early termination fees with their existing mobile provider. T mobile’s offer of termination credits followed a similar announcement by AT&T, which had offered credits up to $350 to get customers to switch.

Mobile phone consumers can really make the most of the competition between wireless companies vying for their business. It looks like price plans will continue to fall and offers from the companies will become ever more enticing, especially for those people from Hispanic countries who have moved to the States to live and work. With Hispanic people representing such a huge market, the wireless companies will want to do everything they can to ensure they get their share of it, by offering tempting international calling plan tariffs.