[Left]
Dato’
Fazli
Nordin,
Managing
Director,
Advokasi
Perusahaan
dan
Industri
at
the
MoU
signing
ceremony
with
[right]
Saovanee
Chan-Somchit,
Country
Director,
Shopee
Malaysia.
Launched
in
conjunction
with
this
year’s
Shopee
Seller
Summit,
the
programme
marks
a
milestone
in
Shopee’s
ongoing
efforts
to
support
MSME
digitalisation
in
alignment
with
national
priorities
such
as
the
MADANI
Economy
Framework
and
Budget
2025.
As
part
of
the
programme’s
launch,
Shopee
formalised
a
collaboration
with
Advokasi
Perusahaan
dan
Industri
(API)
through
a
Memorandum
of
Understanding
(MoU)
—
marking
the
beginning
of
ongoing
engagement
with
industry
partners
to
support
local
entrepreneurs
more
effectively.
Malaysia is the first Shopee market to activate the Co-Lab, recognising the strength and diversity of its MSME community, while also serving as a foundation for future learning and potential expansion across the region.
“The Shopee MSME Co-Lab is part of our ongoing commitment to listen, learn, and work more closely with MSMEs to build a more inclusive and supportive digital ecosystem,” said Saovanee Chan-Somchit, Country Director, Shopee Malaysia. “Through this platform, we hope to strengthen partnerships and develop solutions that help more Malaysian businesses grow and succeed online.”
Key
components
of
the
Shopee
MSME
Co-Lab
programme
include:
-
Strategic
Dialogues
and
Insights
Convening MSME leaders and other industry stakeholders to discuss experiences, insights, and changing priorities as well as exchange views on digital commerce trends and challenges faced by MSMEs. These engagements aim to surface actionable insights that may inform future initiatives or be shared in broader industry discussions.
-
Innovation
Previews
and
Feedback
Loops
Selected MSME partners will receive early access to new features, tools, or strategic initiatives and provide feedback.
-
Collaborative
Partnerships
The Co-Lab may serve as a platform for engaging with partners on potential joint initiatives that benefit the broader Malaysian MSME community.
Commitment
to
Malaysia
and
Beyond
The
Shopee
MSME
Co-Lab
builds
on
Shopee’s
ongoing
efforts
to
support
small
business
communities
through
capacity
building,
platform
enhancements,
and
deeper
engagement
with
ecosystem
partners.
Launching
the
initiative
in
Malaysia
marks
an
exciting
opportunity
to
deepen
local
collaboration
and
explore
new
ways
to
support
MSMEs
with
learnings
that
may
help
shape
future
efforts
across
the
region.
“Our vision is to be more than a platform–we want to be an active partner in shaping what’s next for MSMEs,” added Saovanee. “The Co-Lab gives MSMEs a voice in shaping the tools and experiences they need, while fostering stronger ecosystems built on mutual trust and shared progress.”
Shopee will onboard more partners under the MSME Co-Lab in the coming months, with ongoing engagements guiding future developments.
Hashtag: #Shopee
The issuer is solely responsible for the content of this announcement.
Support InfoStride News' Credible Journalism: Only credible journalism can guarantee a fair, accountable and transparent society, including democracy and government. It involves a lot of efforts and money. We need your support. Click here to Donate