The 45-year-old rapper Snoop Dogg will forever be a hip hop style icon, but it’s his 20-year-old son, Cordell Broadus, who is currently keeping him up-to-date with what’s in and what’s out.
“I’m like his personal stylist,” Braodus said just days after his runway debut at the Dolce & Gabbana Spring 2018 men’s show in Milan. “He used to wear these big ol’ baggy jeans, and I literally had to take all his jeans out of his closet and get him some that were appropriate. He was wearing like a size 40 or 50 or something and he’s like, a 32. I was like, ‘Come on, dude! You can’t be wearing big baggy stuff like that no more. That’s not in.'”
Broadus said this while leaving the Joyrich offices in Los Angeles, a streetwear brand founded in 2007 by the Japanese creative director, Tom Hirota. On Father’s Day this year, Broadus teamed up with Joyrich on a capsule collection and fashion show in honor of his dad and his signature laid-back West Coast style, which includes velour tracksuits, silk robes, and slides.
“I saw all these influencers like Kylie Jenner wearing him on their shirts, and he doesn’t get paid from that,” said Broadus of his dad. “I wanted to capitalize on what’s happening right now, and having ’90s rappers on your shirt is what’s in.”
So, not only can having a stylish scion for a son get you a wardrobe update, but it can also get you paid. “I had to check his calendar!” said Broadus of pitching the idea to his dad, who didn’t go easy on him, and treated it like any other business deal. “He wasn’t about to do anything for free.”
In the end though, Broadus got the entire family to walk the runway during the MADE L.A. fashion week, including his brother, his dad, and his grandfather.
“It was an incredible experience,” Broadus said.
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