SINGAPORE
–
Media
OutReach
Newswire
–
25
June
2025
–
So
Drama!
Entertainment
(So
Drama!)
and
FLY
Entertainment
(FLY)
have
entered
a
strategic
partnership
to
elevate
media
and
entertainment
content
and
production.
This
partnership
combines
the
creative
strengths
of
both
companies
to
develop
compelling
and
locally
resonant
content—beginning
with
Kakee
Originals.
This
proudly
made-in-Singapore
serialised
video
content
is
available
on
So
Drama!‘s
newly
rebranded
entertainment
and
lifestyle
app,
Kakee.
So
Drama!
Entertainment
and
FLY
Entertainment
Announce
Strategic
Partnership
This
creative
collaboration
is
a
bold
commitment
to
homegrown
storytelling.
It
features
talents
from
FLY’s
esteemed
artiste
roster,
with
familiar
faces
such
as
Allan
Wu,
Carla
Dunareanu,
Edwin
Goh,
Irene
Ang,
Rachel
Wan,
Suhaimi
Yusof,
Chua
Enlai,
Patricia
Mok
and
more.
Audiences
can
catch
them
in
series
such
as
See
You
There,
Then
&
Now,
The
Situation
Report,
and
the
upcoming
The
Office
Survival
Guide,
set
to
launch
later
this
year.
This
partnership
extends
beyond
casting
to
include
co-investment
in
content,
brand
collaborations,
and
talent
development.
FLY’s
contributions
in
top-tier
talent,
production
support
and
customised
training
for
So
Drama!‘s
talent
pool
will
enhance
the
quality
and
reach
of
So
Drama!‘s
flagship
productions,
bringing
compelling
storytelling
to
wider
audiences.
With
the
FLY
and
So
Drama!
partnership,
clients
and
sponsors
can
now
leverage
the
strengths
of
both
companies
to
create
new
business
opportunities
and
better
brand
awareness
through
innovative
media
experiences.
Melvin
Kuek,
Executive
Director
at
So
Drama!,
added,
“We’ve
been
quietly
cooking
up
this
collaboration
for
a
while
now
—
and
the
timing
couldn’t
be
more
perfect
with
the
launch
of
the
Kakee
app!
The
chemistry
between
So
Drama!
and
FLY
promises
fresh
possibilities
for
talent,
brands,
and
bold
new
content
that
can
become
a
strong
differentiation
factor
for
Kakee
as
an
entertainment
plaform.
We’re
absolutely
buzzing
to
dive
in
together
and
serve
up
stories
that
will
delight
audiences
and
shake
up
the
Singapore
entertainment
scene.”
“This
partnership
is
more
than
just
a
content
deal
—
it’s
a
bold
declaration.
We’re
championing
Singaporean
stories
and
putting
local
talent
exactly
where
it
belongs:
in
the
spotlight,”
said
Irene
Ang,
Founder
&
CEO
of
FLY
Entertainment.
“We’re
proud
to
co-create
with
So
Drama!
from
casting
and
production
to
talent
development.
It’s
time
our
creatives
take
centre
stage.”
FLY
Entertainment
has
also
teamed
up
with
digital
casting
platform
IAmCasting
to
discover
and
cast
vibrant
personalities
and
influencers
for
So
Drama!‘s
Kakee
Originals
series.
This
collaboration
reflects
FLY’s
commitment
to
embracing
digital
innovation
and
shaping
the
future
of
talent
discovery
and
next-gen
storytelling.
The
issuer
is
solely
responsible
for
the
content
of
this
announcement.
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