- Chemin is a key pillar in enabling TDCX to tap $1 trillion AI services opportunity
- Brings together more than 50 technologists from 18 countries to accelerate AI adoption
Mr
Chee
Hong
Tat,
Minister
for
Transport
of
Singapore,
presenting
the
Businessman
of
the
Year
2025
award
to
Mr
Laurent
Junique,
Founder
and
CEO
of
TDCX
held
at
Ritz
Carlton,
Millenia.
This
is
the
second
time
TDCX
has
been
honored
at
the
Awards,
with
the
company
clinching
the
Enterprise
Award
in
2021/2022.
Mr Junique was recognized for his bold vision to create a world-class customer experience company in 1995, at a time when outsourcing in Asia was still uncharted territory. Thirty years on, TDCX is a global leader present in more than 16 geographies with more than 20,000 employees.
Mr Junique said, “Winning the Businessman of the Year award is incredibly humbling. I’m truly grateful to everyone who’s helped and inspired me along the journey. I want to share this recognition with our amazing team, and my wonderful wife and family who’ve supported me through it all.
“This recognition comes at an important juncture for us. Not only is it a moment for everyone at TDCX to celebrate our bravery in aiming for what seemed impossible when we first started, but also our resilience in the face of challenges and relentless pursuit of excellence. As technology rapidly reshapes the customer experience (CX) space, we’re evolving too, expanding beyond CX into AI services. This strategic move allows us to increase our total addressable market from $500 billion to over $1 trillion.”
Chemin:
Simplifying
the
future
of
AI
Chemin’s
clean,
typography-led
logo
symbolizes
the
brand’s
mission
to
simplify
AI
adoption
through
sharp
thinking
and
a
clear,
systematic
and
actionable
framework.
To
that
end,
TDCX
has
launched
Chemin,
an
AI
enablement
company
that
helps
businesses
adopt
and
scale
AI
with
clarity
and
confidence.
Chemin,
which
means
“path”
in
French,
was
established
to
solve
the
challenges
companies
face
in
AI
implementation
by
charting
a
smarter,
more
systematic
course
for
AI
integration,
simplifying
a
journey
often
marked
by
complexity
and
confusion.
While
the
Generative
AI
(GenAI)
market
is
projected
to
reach
$1.3
trillion
by
2032[1],
companies
are
still
struggling
to
operationalize
it.
Up
to
seven
in
10
companies[2]
struggle
to
integrate
GenAI
with
existing
systems
and
workflows,
while
63
per
cent
lack
confidence
in
their
data
management
practices
for
AI[3].
It
has
also
been
predicted
that
through
2026,
almost
two-thirds
of
AI
projects
will
be
abandoned
if
there
is
no
quality
data
to
support
it[4]
—
highlighting
the
importance
of
data
preparation
and
technical
integration
in
successful
enterprise
AI
adoption.
At its core, Chemin is built to solve the key barriers to successful AI adoption: fragmented data, lack of integration capabilities, and limited access to AI expertise. The company offers comprehensive support in data sourcing and transformation, model refinement and training, and workflow design to help businesses accelerate their AI implementation journey.
Chemin’s access to a vast network of industry specialists, such as robotics researchers, genomics experts and PhD professionals, coupled with its proprietary industry-specific data sets enable it to help enterprises accelerate their AI adoption journey.
A proven track record and global capabilities
The launch of Chemin builds on TDCX’s forays into AI enablement, with its earlier tie-up with SUPA, a GenAI-powered data labeling company. The company has more than 50 specialists trained in large language models (LLMs) and data engineers based in labs across more than 18 countries. The team has completed more than 20 pilots — ranging from medical ultrasound annotation to enhancing data quality for design-to-code training in startup environments.
Chemin, backed by TDCX’s strong balance sheet and decades of experience, is well-positioned to accelerate AI adoption for clients by providing the infrastructure, expertise, and end-to-end support needed to scale AI effectively.
Promotes internal talent to lead Chemin
TDCX has appointed Ms. Lianne Dehaye, Senior Vice President, to lead Chemin. Ms. Dehaye’s strong grasp of AI technologies and strong track record of driving innovation provides her with a keen understanding of how AI can transform business operations. Her practical, results-driven solutions approach has also seen her help clients successfully navigate their AI transformation journeys.
Mr. Junique, said, “Lianne has been integral to helping our clients integrate AI into their CX strategy. What sets her apart is her ability to demystify complex AI concepts and translate them into clear, actionable steps that drive real business impact. Her leadership will be key as Chemin continues to help organizations scale AI with confidence and clarity.”
Ms. Dehaye, said, “AI is a tremendous opportunity for businesses, but turning potential into performance is where many fall short. Implementation takes discipline, focus, and the right expertise. This is especially tough for traditional businesses and small- and medium-sized enterprises, which lack the expertise and resources to help them.
“At Chemin, our mission is to guide companies through the complexity of AI adoption. Drawing on TDCX’s decades of helping companies leverage technology for superior CX outcomes, we help organizations build a clear roadmap, from defining outcomes to training models and scaling solutions that deliver real impact.”
The
launch
of
Chemin
is
the
latest
in
TDCX’s
corporate
milestones,
the
most
recent
being
the
acquisition
of
Open
Access
BPO.
The Singapore Business Awards (SBA) is jointly organised by The Business Times, a business daily published by SPH Media Limited, and DHL, the global market leader of the international express and logistics industry. SBA has grown in stature to become Singapore’s most prestigious accolades in the business and corporate sectors.
The awards comprise Businessman of The Year, Outstanding Chief Executive of The Year, Outstanding Overseas Executive of The Year, The Enterprise Award and Young Business Leader of The Year.
https://www.tdcx.com
https://www.linkedin.com/company/tdcxgroup/
Hashtag: #TDCX
The issuer is solely responsible for the content of this announcement.
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