Ten Tips for a Successful PR Advertising Campaign

A successful and effective PR  advertising campaign can result in exposure, new lead generation, and solidify and validate the place of a law firm in the mind of the public. An inadequate campaign can be frustrating and expensive and result in little or no positive feedback for the law firm. Expense is not a sufficient tool to measure the quality of a PR campaign.

There are many overpaid PR professionals that continue to over promise and under deliver. An effective PR  campaign must take into consideration the long and short term objectives of the firm and put in place effective pr and advertising strategies to achieve them.

Here are ten tips for mounting an effective campaign:

1. Identify a target market. It is important to recognise the object of any campaign. Who is it being aimed at and whose attention do you wish to attract.
2. Identify the objectives of the campaign. What are the goals that the company is trying to achieve?
3. Identify and promote the benefits and added value that your firm has to offer. What makes your firm different and unique? What do you do best are some areas that can make your firm stand out.
4. Design tools to measure the effectiveness of the campaign. Lead generation and new prospects are the results that can be used to measure the success of a campaign.
5. Use marketing tools such as advertising to increase the public’s awareness and the company’s image in their target area or niche market. Be aware of the placement of the company’s profile or image in advertising. Use branding, licensing, and copyright to protect the company’s image in the public.
6. Work within a budget. Establish a budget at the outset so you know what figures you are working with and can structure a campaign that can last quarterly, semi-annually, or yearly. The results are usually much more effective and visible if you spread the budget around. It can last longer than to spend the budget all at once on an intensive short term campaign.
7. Think outside of the box. Customise old solutions to find new ways of solving old problems.
8. Ignore social media and the new tools available on the internet at the peril and detriment of your firm. Facebook, Twitter, Pinterest, and LinkedIn are no longer new terms. Most lawyers and law firms have embraced them and have some presence on some if not all social media.
9. Embrace technology. Technology makes communicating, which is an effective and very important tool in any pr campaign’s arsenal, less expensive and quick.  Smart phones, webcams, blogs, texting, or messaging options make it easier and cheaper to stay in touch with clients and expand your reach.
10. Valuable information can be disseminated to the public using marketing techniques. Information such as the company’s opinions and position on topical events as well as seminars, conferences, new products, and services can affirm the success of the firm and cement their place as an authority in certain subject areas.

For further information on launching a successful pr advertising campaign visit Blackletter PR.

Here is the top 2012 marketing campaigns. Any idea can turn into a great legal PR advertising campaign.

 

About the author:
Jeremy Peters is a writer who specialises in Legal PR. Working for Black Letter PR and other clients. You can find him on Google Plus. Please add him to your circles.