The
press
conference
gathered
key
government,
industry,
and
international
organizations,
including
Ministry
of
Tourism
and
Sports,
National
Soft
Power
Development
Committee,
Subcommittee
on
Festival
Industry
National
Soft
Power
Strategy
Committee,
Federation
of
Thai
Industries
(FTI),
Bangkok
Metropolitan
Authority,
Tourism
Authority
of
Thailand,
UN
Secretary-General
in
Thailand,
Naruemit
Pride
Co.,
Ltd.
and
Yellow
Channel
Co.,
Ltd.,
along
with
representatives
from
various
public
and
private
sectors
—demonstrating
a
united
cross-sector
commitment
to
elevating
pride
month
in
Bangkok
as
a
global
celebration
of
diversity
and
soft
power.
Siam
Piwat,
together
with
Bangkok
Pride,
the
Tourism
Authority
of
Thailand,
the
Bangkok
Metropolitan
Administration,
the
Creative
Industry
and
Soft
Power
Institute,
the
Creative
Economy
Agency,
and
the
United
Nations
in
Thailand,
along
with
over
70
government
agencies
and
private
sectors
launches
“Bangkok
Pride
Festival
2025”
and
“The
Celebration:
Right
to
Love”
National
Collaboration
and
Global
Vision
The
2025
celebration
is
not
just
a
singular
event,
but
a
month-long
convergence
of
four
major
initiatives—collectively
forming
Thailand’s
most
significant
Pride
movement
to
date:
- “The Celebration: Right to Love”, a curated campaign of events across global destinations – Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, is hosted under the ONESIAM banner by Siam Piwat, spotlighting inclusivity through fashion, art, performance, and design.
- “Bangkok Pride Festival 2025”, including the Bangkok Pride Parade, is organized by Bangkok Pride, led by Naruemit Pride Co., Ltd., and serves as the national centerpiece of Pride Month.
- “Drag Bangkok Festival 2025” is hosted by Drag Bangkok and produced by Yellow Channel Co., Ltd., celebrating drag culture through shows, competitions, and global performances.
- “Paint the City with MY PRIDE” is an identity campaign launched by CISPI, under the Federation of Thai Industries (FTI), in collaboration with CEA, aimed at empowering creative industries and enhancing Thailand’s soft power through inclusive branding and design.
This ecosystem of distinct-yet-united initiatives forms the foundation for positioning Bangkok as a world-class Pride destination and a beacon of both equality and economic opportunity.
“Siam Piwat Group has long championed diversity and inclusion,” said Saruntorn Asaves, First Executive Vice President – Shopping Center Business, Siam Piwat Co., Ltd. “Through ONESIAM, we are not only hosting world-class events—we are empowering social progress, supporting creative industries, and drawing global visitors to Thailand. Our properties are platforms of opportunity where love, identity, and creativity intersect to generate real value for communities and the nation.”
Michaela Friberg-Storey, Representative of the UN Secretary-General in Thailand, remarked, “Inclusive societies are more resilient and prosperous. Thailand’s Pride movement demonstrates how rights, culture, and commerce can work in harmony.” Echoing this, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated, “Pride tourism is a powerful tool to strengthen Thailand’s appeal and position the country as a welcoming, creative, and world-ready destination.”
Pride
as
a
Growth
Engine
for
the
Creative
Economy
and
Tourism
Waaddao
Ann
Chumaporn,
President
of
Naruemit
Pride
Co.,
Ltd.,
emphasized
that
the
Bangkok
Pride
Festival
is
rapidly
becoming
a
key
economic
and
cultural
engine
for
Thailand.
Panel
discussion
on
Bangkok’s
roadmap
to
World
Pride
2030
“In
just
three
years,
participation
has
surged
from
100,000
in
2023
to
over
300,000
projected
in
2025.
Economic
circulation
from
Pride
Month
is
expected
to
exceed
4.5
billion
baht,
benefitting
sectors
from
retail
and
entertainment
to
hospitality
and
transport,”
she
stated.
This year’s Bangkok Pride Parade will span 3 kilometers along Rama I Road with Siam Center, Siam Paragon and Siam Discovery serving as major event anchors, reinforcing the area’s identity as Bangkok’s Pride District and a vibrant commercial hub for inclusive tourism.
This exponential growth reflects Pride’s rising role as a national tourism driver and soft power export. As the festival continues to scale—with over 70 partners and increasing international interest—it lays the groundwork for Bangkok to become Asia’s Pride capital and a future host of World Pride 2030.
“This is more than a celebration for the LGBTQIA+ community—it is a platform for nationwide economic stimulus, creative industry expansion, and global positioning. It’s a declaration that Bangkok and Thailand are ready to lead,” Waaddao concluded.
ONESIAM
Presents
Art,
Creativity,
and
Identity
in
Action
As
part
of
ONESIAM
experiences,
Siam
Center
will
present
“Galaxy
of
Love”,
featuring
creative
installations
and
live
performances,
while
Siam
Discovery
marks
Pride
Month
with
exclusive
fashion
and
lifestyle
collections
celebrating
self-expression.
At
Siam
Paragon,
Drag
Bangkok
Festival
will
take
center
stage
from
May
30–June
1,
spotlighting
iconic
drag
performers
and
celebrating
the
vibrancy
of
Thai
queer
culture.
Over
at
the
riverfront,
ICONSIAM’s
“Pride
Out
Louder
2025”
will
offer
immersive
public
activations
throughout
June.
Further
commemorating
the
occasion,
Siam
Piwat
is
also
launching
a
limited-edition
ONESIAM
drinking
water,
symbolizing
boundless
love
and
promoting
sustainable
consumption.
“MY
PRIDE”
–
A
Soft
Power
Strategy
Through
Inclusive
Branding
At
national
level,
CISPI,
under
the
FTI,
and
the
CEA
have
launched
the
campaign
“Paint
the
City
with
MY
PRIDE”—a
strategic
initiative
that
introduces
a
new
identity
system
designed
to
be
adopted
across
industries
to
increase
business
value
and
support
national
tourism.
Over
10
major
brands
will
release
special
products
throughout
May–June.
“The LGBTQIA+ community is a powerful creative driver,” said Kriengkrai Thiennukul, Chairman of FTI. “MY PRIDE channels that energy into inclusive branding, helping industries nationwide grow with purpose.”
This powerful cross-sector collaboration marks a pivotal step in uniting creativity, inclusivity, and national strategy—demonstrating Thailand’s readiness to host World Pride and take its place on the global stage.
https://www.siampiwat.com
Hashtag: #SiamPiwat #ONESIAM #ONESIAMexperience #PrideMonth2025 #PrideMonth #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #TheCelebrationRighttoLove #BangkokPride #BangkokPrideParade #BangkokPrideFestival #DragBangkok #DragBangkokFestival #MYPride #PrideDistrict #PrideBangkok #Bangkok #GlobalDestination #GlobalPrideDestination
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