Truecaller Crosses 100m Monthly Active Users in Middle East and Africa, Marking 19% Year-on-Year Growth

Truecaller, the global leader in verifying contacts and blocking unwanted communications, has announced a significant milestone in its journey – crossing 100 million monthly active users in the Middle East and Africa (MEA) region as of August 2025.

This achievement reflects a 19% year-on-year growth, underlining the company’s deepening impact in mobile-first markets.

The milestone encompasses active users across both Android and iOS platforms, further cementing Truecaller’s position as a trusted tool for improving the quality and safety of mobile communications in one of the world’s most dynamic digital regions.

Mobile-First Markets Driving Organic Growth

In a statement celebrating the achievement, Rishit Jhunjhunwala, CEO of Truecaller, attributed the company’s rapid rise in MEA to the region’s surging smartphone and mobile data adoption rates.

“With the Middle East and Africa experiencing significant growth in smartphone adoption and mobile data adoption, we’re really happy that we’re able to solve communication problems for individuals and businesses in that region. MEA, like India and many other markets, are mobile-first markets with your mobile number being the primary identifier and Truecaller has always grown organically in such markets. We’re continuing to strengthen our organisation and our partnerships in the region, because we believe that the MEA is poised for significant growth for many years ahead,” said Jhunjhunwala.

In MEA, as in India, the mobile number remains a central personal identifier. This makes solutions like Truecaller vital for users seeking to protect their privacy, avoid fraud, and streamline their communication experience.

Key Markets and Penetration Rates

The company’s most prominent markets in MEA include Egypt, Nigeria, South Africa, Kenya, Algeria, Ghana, and Jordan. Penetration rates in these countries are impressive – Truecaller is installed on 20% to 45% of connected smartphones, depending on the market.

This wide adoption is driven by the platform’s ability to deliver tangible value: identifying unknown callers, blocking spam and scam calls, and providing a safer communication environment for both individuals and businesses.

In countries like Nigeria and Kenya, where fraud calls and unsolicited marketing remain significant challenges, Truecaller has become more than just a convenience—it’s a necessity.

A Solution to a Global Communication Problem

Since its inception, Truecaller has positioned itself as more than just a caller ID app. It’s a comprehensive communication safety platform, designed to verify contacts, detect fraud, and block spam at scale.

Globally, the platform serves over 450 million active users, with more than one billion downloads since its launch in 2009. In 2024 alone, the service identified and blocked nearly 56 billion unwanted calls—a testament to its ability to address a growing global issue of communication abuse.

Building for the Future in MEA

Truecaller’s leadership has made it clear that MEA will remain a strategic priority. The company is actively expanding its partnerships and organisational presence in the region, aiming to tap into long-term growth opportunities.

The combination of rapid mobile adoption, increasing internet penetration, and a high demand for secure communication services makes MEA fertile ground for Truecaller’s continued expansion.

By offering both free and premium features tailored to local needs, the platform is able to capture a wide user base—from individuals seeking basic caller identification to businesses looking for verified communication channels.

Company Background and Market Standing

Founded in 2009 and headquartered in Stockholm, Sweden, Truecaller has grown from a niche utility app into a global communication infrastructure tool. Since October 2021, it has been publicly listed on Nasdaq Stockholm, solidifying its position as a trusted, transparent, and scalable tech player.

Its sustained growth in diverse markets—from India to Africa—demonstrates the universal demand for safe, reliable, and efficient communication.

Crossing the 100 million monthly active users milestone in MEA is not just a numerical achievement for Truecaller—it is a reflection of trust, relevance, and necessity in a rapidly evolving digital landscape.

As mobile-first markets continue to expand, and as communication threats like spam, fraud, and scam calls persist, Truecaller’s role will likely become even more critical. With its proven track record, strategic focus, and commitment to user safety, the company is poised to remain at the forefront of communication technology in MEA and beyond.

For a region where mobile numbers serve as the lifeline of digital identity, Truecaller’s growth story in MEA is a testament to the power of solving real-world problems at scale—and doing so with precision, trust, and innovation.