TUMI’s
luxurious,
fashion-forward
spin
on
its
iconic
Voyageur
collection
is
made
with
high-quality
leather.
Each
piece
is
crafted
with
functionality
and
style
in
mind
–
including
the
new
TUMI
“T”
logo
hardware
–
balancing
the
brand’s
signature
elevation
and
innovation
with
timeless,
minimalist
allure.
The
Voyageur
Leather
collection
features
backpacks,
totes,
shoulder
bags
and
crossbodies,
including
the
brand-new
Lex
Train
Case
Crossbody,
which
comes
in
three
versatile
sizes.
The
collection
comes
in
classic
Black
with
Gold
or
Gunmetal
hardware,
and
Pewter
Metallic
with
Gunmetal
hardware,
a
festive
offering
for
the
holiday
season,
with
prices
ranging
from
US$250-$750.
TUMI is also expanding its travel offerings this Fall with the introduction of TUMI 19 Degree Frame, an innovative take on the brand’s hallmark 19 Degree collection. TUMI 19 Degree Frame was designed to meet the modern traveler’s needs with integrated frame latches, retractable handles, and TUMI’s signature smooth, quiet transport wheels. The exterior features the 19 Degree’s iconic fluid contours while the interior features tie-down straps and mesh zip pockets for ultimate organization. Available in Black Texture and Pearl Grey Texture and four sizes, this collection caters to diverse travel needs with unparalleled functionality and a timeless aesthetic. Prices range from US$895-1,195.
“This season represents our continued push forward for TUMI, as we’re expanding further into women’s lifestyle and evolving our travel experiences to create a more flawless, timeless and innovative product assortment,” said Victor Sanz, Global Creative Director at TUMI. “As one of our treasured global brand ambassadors, Mun Ka Young perfectly embodies the stylish and on-the-go TUMI woman.”
To add richness and authenticity to the campaign, TUMI tapped South Korean director Taejong Song and photographer Kim Hee June to immerse viewers in Mun’s daily commute, all while capturing the vibrant energy and urban architecture of Seoul. With shots that subtly spotlight key product features, the film offers viewers a look at how TUMI products bring style, organization and excitement to everyday life.
“I was personally so excited for this campaign to be shot in Seoul, the place I call home,“ said actress, Mun Ka Young. “TUMI is the perfect complement to my on-the-go lifestyle, keeping all my belongings organized while always looking sleek and stylish.”
The Voyageur Leather and 19 Degree Frame collections are available at TUMI.com and TUMI stores worldwide. Stay tuned for exclusive behind-the-scenes content from the campaign on @TUMITravel social channels.
Hashtag: #TUMI
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