TUMI Unveils Fall 2024 Voyageur Leather and 19 Degree Frame Collections With Campaign Starring Global Brand Ambassador Mun Ka Young

HO
CHI
MINH,
VIETNAM
–

Media
OutReach
Newswire
–
12
September
2024
–
Today,
international
travel
and
lifestyle
brand

TUMI
debuts
Voyageur
Leather
and
TUMI
19
Degree
Frame,
stunning
iterations
of
two
of
the
brand’s
most
beloved
collections.
To
celebrate
these
new
Fall
2024
pieces,
TUMI
tapped
global
ambassador,
South
Korean
actress
Mun
Ka
Young,
to
star
in
an
immersive
campaign
that
transports
viewers
onto
the
streets
of
Seoul
for
a
day
in
her
life
with
TUMI
by
her
side.

TUMI’s
luxurious,
fashion-forward
spin
on
its
iconic
Voyageur
collection
is
made
with
high-quality
leather.
Each
piece
is
crafted
with
functionality
and
style
in
mind
–
including
the
new
TUMI
“T”
logo
hardware
–
balancing
the
brand’s
signature
elevation
and
innovation
with
timeless,
minimalist
allure.
The
Voyageur
Leather
collection
features
backpacks,
totes,
shoulder
bags
and
crossbodies,
including
the
brand-new
Lex
Train
Case
Crossbody,
which
comes
in
three
versatile
sizes.
The
collection
comes
in
classic
Black
with
Gold
or
Gunmetal
hardware,
and
Pewter
Metallic
with
Gunmetal
hardware,
a
festive
offering
for
the
holiday
season,
with
prices
ranging
from
US$250-$750.

TUMI
is
also
expanding
its
travel
offerings
this
Fall
with
the
introduction
of
TUMI
19
Degree
Frame,
an
innovative
take
on
the
brand’s
hallmark
19
Degree
collection.
TUMI
19
Degree
Frame
was
designed
to
meet
the
modern
traveler’s
needs
with
integrated
frame
latches,
retractable
handles,
and
TUMI’s
signature
smooth,
quiet
transport
wheels.
The
exterior
features
the
19
Degree’s
iconic
fluid
contours
while
the
interior
features
tie-down
straps
and
mesh
zip
pockets
for
ultimate
organization.
Available
in
Black
Texture
and
Pearl
Grey
Texture
and
four
sizes,
this
collection
caters
to
diverse
travel
needs
with
unparalleled
functionality
and
a
timeless
aesthetic.
Prices
range
from
US$895-1,195.

“This
season
represents
our
continued
push
forward
for
TUMI,
as
we’re
expanding
further
into
women’s
lifestyle
and
evolving
our
travel
experiences
to
create
a
more
flawless,
timeless
and
innovative
product
assortment,”
said
Victor
Sanz,
Global
Creative
Director
at
TUMI.
“As
one
of
our
treasured
global
brand
ambassadors,
Mun
Ka
Young
perfectly
embodies
the
stylish
and
on-the-go
TUMI
woman.”

To
add
richness
and
authenticity
to
the
campaign,
TUMI
tapped
South
Korean
director
Taejong
Song
and
photographer
Kim
Hee
June
to
immerse
viewers
in
Mun’s
daily
commute,
all
while
capturing
the
vibrant
energy
and
urban
architecture
of
Seoul.
With
shots
that
subtly
spotlight
key
product
features,
the
film
offers
viewers
a
look
at
how
TUMI
products
bring
style,
organization
and
excitement
to
everyday
life.

“I
was
personally
so
excited
for
this
campaign
to
be
shot
in
Seoul,
the
place
I
call
home,“
said
actress,
Mun
Ka
Young.
“TUMI
is
the
perfect
complement
to
my
on-the-go
lifestyle,
keeping
all
my
belongings
organized
while
always
looking
sleek
and
stylish.”

The
Voyageur
Leather
and
19
Degree
Frame
collections
are
available
at

TUMI.com
and
TUMI
stores
worldwide.
Stay
tuned
for
exclusive
behind-the-scenes
content
from
the
campaign
on
@TUMITravel
social
channels.

Hashtag:
#TUMI

The
issuer
is
solely
responsible
for
the
content
of
this
announcement.