At
the
heart
of
this
initiative
is
the
launch
of
a
special
edition,
handmade
bracelet
crafted
by
forcibly
displaced
artisans
in
South
Sudan—a
simple
object
with
a
powerful
meaning.
Crafted by hand. Worn with purpose.
Designed in collaboration with UNHCR and MADE51, a global initiative brought to life by UNHCR that brings traditional skills and heritage of forcibly displaced persons to the world, LOJEL is proud to introduce The Simplest Act – With Refugees Bracelet. Made by displaced artisans living in South Sudan, the bracelet features a beaded band and an engraved metal emblem, with every detail speaking to intentionality and care. It is not a fashion item, but a quiet statement of solidarity—a reminder that empathy can be carried with us, worn openly, and shared.
Proceeds from every bracelet go directly to supporting UNHCR’s work with displaced communities living in South Sudan.
The
Simplest
Act
–
With
Refugee
Bracelet
(HK$100)
comes
in
Blue
+
Gray,
White
+
Gray,
and
Blue
+
White
A
Shared
Belief
in
Human
Dignity
LOJEL’s steps towards community empowerment make this collaboration a natural evolution of its sustainability initiatives. The brand works with local organizations to donate suitcases for displaced communities across Hong Kong, Singapore, and the U.S. Every Simplest Act – With Refugees Bracelet contributes to a cycle of support that provides essentials like clean water, shelter, and education to South Sudan’s forcibly displaced community.
UNHCR, the UN Refugee Agency, works around the world to protect people who have been forced to flee their homes due to conflict or persecution. Their mission is to safeguard rights, offer critical support, & help displaced communities rebuild with dignity.
MADE51 is an initiative of UNHCR that gives people forced to flee their homes the opportunity to use their skills and heritage to build brighter futures
“Working with the UNHCR has allowed us to turn our values into real support for the displaced people in South Sudan,” said Dipti Paryani, Sustainability Manager at LOJEL. “In an era where traveling for leisure is commonplace, we cannot forget or neglect those for whom freedom of movement is a necessity for survival.”
The Simplest Act Bracelet will be available now at select LOJEL retail locations and through lojel.com.
Product Availability:
Stores:
Hong
Kong
Fashion
Walk:
2-4
Kingston
Street,
Causeway
Bay
K11
MUSEA:
Shop
353,
3F,
K11
MUSEA,
Tsim
Sha
Tsui
The
One:
GA06,
The
One,
100
Nathan
Road,
Tsim
Sha
Tsui
LCX:
Kiosk
20A
&
B,
LCX,
Level
3,
Ocean
Terminal,
Harbour
City,
Tsim
Sha
Tsui
The
Wai:
Shop
428A,
4/F,
18
Che
Kung
Miu
Road,
Tai
Wai
YOHO
Mall:
Shop
2005,
2/F,
9
Long
Yat
Road,
Yuen
Long
Tuen
Mun
Town
Plaza:
Block
4,
Phase
1,
Kiosk
2,
2/F,
1
Tuen
Shun
Street,
Tuen
Mun
Montreal
Royalmount:
1205,
5050
Côte
de
Liesse,
Ville
Mont-Royal,
QC
H4P
0C9
Vancouver
2183
W
4th
Ave
Vancouver,
BC
V6K
1N7
Canada
Eshop: lojel.com
Hashtag: #lojelcommunity #UNHCRxLOJEL #LOJELTheSimplestAct
The issuer is solely responsible for the content of this announcement.
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