United Capital Plc, one of Nigeria’s leading financial and investment services groups, recently celebrated a significant achievement, winning a coveted award at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards. Recognized for excellence in finance and investment, the award has underscored United Capital’s influence in the sector and, according to Group CEO Peter Ashade, has further strengthened the firm’s resolve to deliver impactful financial solutions. Ashade expressed that the accolade serves as both a testament to the firm’s efforts and a motivating force to pursue even higher standards in financial services.
A Milestone Achievement at the BAFI Awards
United Capital’s recognition at the BAFI Awards highlights its successful commitment to advancing financial services across various segments, from wealth management and investment banking to asset management. The annual awards honor institutions excelling in Nigeria’s financial sector, celebrating contributions to innovation, customer satisfaction, and industry leadership.
This award, Ashade noted, is not only a significant accomplishment but also a validation of United Capital’s mission to make accessible financial solutions available to Nigerians. “We are thrilled to be recognized for our dedication and are committed to pushing the boundaries of financial innovation,” Ashade said. “This award motivates us to do more for our clients and the financial industry as a whole.”
**Commitment to Financial Inclusion and Innovation**
Ashade emphasized that the award has spurred a renewed commitment to financial inclusion and to expanding service offerings that cater to Nigeria’s evolving financial needs. United Capital has long held a vision of making finance accessible, affordable, and effective for a diverse range of clients, from individual investors and SMEs to large corporations. Winning at the BAFI Awards strengthens its pledge to continuously improve service quality and embrace innovative solutions that bridge financial gaps.
United Capital has recently focused on the launch of digital platforms and tech-driven solutions to reach underbanked and underserved communities. The company’s emphasis on technology has been integral in achieving a more inclusive financial landscape in Nigeria. According to Ashade, the award is an acknowledgment of the impact these innovations have had on its clients and on the wider industry.
**Strengthening Client Trust and Industry Leadership**
A key priority for United Capital, according to Ashade, has been to strengthen client trust by ensuring transparency, consistent performance, and adaptability in response to market changes. By maintaining a customer-centric approach, United Capital has solidified its position as a dependable partner in investment and wealth management, even as Nigeria’s financial landscape undergoes rapid transformation.
The BAFI award further reinforces this commitment, highlighting United Capital’s role as an industry leader capable of navigating economic challenges while delivering client-focused services. “Our clients are at the core of our business, and this recognition is a promise that we will keep driving excellence for them,” Ashade stated. The award, he added, serves as a reminder of the high expectations held by both clients and the wider financial community.
**Driving Future Growth and Sustainability**
United Capital has outlined strategic plans to enhance its sustainability efforts, ensuring that its operations are aligned with environmentally and socially responsible practices. With increasing global focus on sustainability, the company aims to incorporate these principles into its investment and operational strategies. The award is, therefore, not just a recognition of past achievements but a motivation to foster sustainable growth, supporting both the environment and the communities United Capital serves.
The firm’s ongoing ESG (Environmental, Social, and Governance) initiatives aim to create a positive impact beyond profitability, addressing societal challenges while supporting economic growth. Ashade highlighted that the BAFI award serves as an affirmation that United Capital’s focus on sustainable growth is well-placed and that future goals will continue to prioritize responsible finance.
**A Look to the Future**
In reflecting on the award, Ashade conveyed optimism for United Capital’s future prospects, noting that the recognition aligns well with the company’s ambition to reach new heights in Nigeria and beyond. The BAFI award win, according to Ashade, has set a precedent for United Capital’s future performance, setting a high standard that the team is eager to exceed.
As United Capital aims to expand its market presence and service offerings, it will focus on adapting to market dynamics, leveraging technology, and upholding its commitment to customer satisfaction. “We have a vision for growth that not only aims at expanding our portfolio but also emphasizes continuous innovation to serve our clients better,” Ashade affirmed. Winning the award has fortified this vision, inspiring the team to innovate further and meet evolving client needs.
**Conclusion**
For United Capital, the BAFI Award represents both a landmark achievement and a catalyst for continued growth and innovation. The recognition has solidified United Capital’s role as a leader in Nigeria’s financial sector, empowering the company to advance its mission of accessible and sustainable finance. With its sights set on expanding its digital footprint, supporting financial inclusion, and prioritizing sustainable growth, United Capital is poised to lead by example, delivering services that meet the expectations of Nigeria’s growing financial sector and contributing to a stable, inclusive economy.
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