Power Seller Chris Blair Concludes Represent Master Webinar Series with Tips for Developing Long-Term “Assets” and Internet Sales
Six-week Series Offers Proven Expert Strategies for Converting Tee Shirt & Apparel Sales Into Full-time Careers
“The online sales market is in its infancy with sales growing exponentially as millions of people worldwide become increasingly comfortable with shopping online,” says Blair. “But, to be successful it is imperative to master one traffic source before moving onto the next. It is impossible to be successful as a jack of all trades. The key is targeting and then building trust within an active community through vehicles like Facebook advertising. The mastery of these tools will not only continually reward you with a well-targeted niche of potential buyers who make multiple purchases over the long-term, but also help you spread your messages to others in the same niche.
“In addition, it’s very easy to get trapped in a vacuum. It’s extremely important to network within online support groups, clubs, associations and societies for constant spiritual reinforcement and motivation since even the best of us suffer failing campaigns. Also, engage people daily. One of the biggest mistakes is not constantly engaging with customers. Nearly 30 percent of all sales come from re-engagements. Ask and answer questions. Use contests to build relationships and then turn those relationships into marketing lists that produce ongoing sales and marketing assets.”
During the preceding session, top seller Shane Martin confirmed Blair’s belief in the tee shirt marketplace, which he termed as “a quick and easy sale once you understand that people are always looking for shirts that are about them.” After selling 100,000 shirts over the past year alone, Martin also shared his views for “scaling a shirt 50 different ways.”
“I’m convinced anything will sell online if you know how to target an audience,” explains Martin. “Always test a design on low spend before scaling up. Make sure everything is built around a certain niche. Work to develop master lists of really laser-targeted audiences. This will help you weed out 80 percent of the people who aren’t interested in clicking through. I also believe in the ‘slow cook’ method. Start with ad spends between $2.50 and $10 a day. Then, scale up by increments of $5. Be patient. Let your niche tell you if it likes the shirt.”
Furthermore, both Blair and Martin advocated the “building out” of sales teams to create winning designs and concepts. This involves assigning specific tasks to individuals who are responsible for everything from ad creation and project management to customer engagement, graphic design and the in-depth research of new niches. Other insights offered by the two power sellers included:
–There’s a fine line between funny and funny enough to sell. Get feedback from real people rather than making assumptions. The best ideas often come from fans. Actively read comments for fresh ideas and design concepts
–Find a niche that resonates with you. Research specific expressions that only that niche will understand
–Stay focused. Run two test ads for $5 to very specific audiences. Let people decide if it’s a good shirt. If there are no sales within a day or two, then you know the shirt won’t fly
–When the cost per conversion is way up, the market is saturated for that design
–Use winners as slingshots for building future opportunities through fan pages
–Know your demographics. Know what will sell to whom. For instance, tank tops sell in warmer climates, while hoodies sell better in colder locales like Canada
Represent is dedicated to partnering with global network affiliates through one of the industry’s most diverse and advanced online platforms. Upcoming webinars are expected to address topics like the fine art of design, the proper choice of garments and celebrity campaigns.
To see if you qualify as a Represent partner or to learn more about running a campaign for your organization please email email@example.com or visit http://www.represent.com
Based in West Hollywood, California, Represent is an innovative platform allowing you to create and sell high quality custom merchandise with no risk or upfront cost. In a very competitive landscape, Represent stands out for its high conversion rates, comprehensive analytics dashboard, mobile optimization, advanced features such as discounts and promotions, reliable printing and fulfillment, and a celebrity client base that includes Will Ferrell, Game of Thrones creator George R.R. Martin and the Red Sox’s David Ortiz. More campaign and Represent partner details are available at http://www.represent.com.