Popular singer, Yemi Alade has signed a new licensing deal with Universal Music Africa and Universal Music France.
The news circulated yesterday after Effyzie Music Group, the label Yemi is presently under tweeted this, “We go with God @universalmusicafrica / @universalmusicfrance signs Licencing Deal with @effyzziemusicgroup for #Nigerian superstar @yemialade.”
Under the multi-year agreement, UMA will serve as the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group, and UMF will serve as the international roll-out partner for the project.
Announcing the good news, MD of Universal Music Africa, Moussa Soumbounou said, “Yemi Alade is one of the few artists in the history of African urban pop music to reach such a high level of notoriety.”
“We at Universal Music Africa are all huge fans of Yemi Alade and her music and with what she has already accomplished with Effyzzie Music Group, we believe that our new partnership will only further elevate her superstar status globally. We are excited and proud to support her in this new phase of her career and help her reach even greater heights.”
Olivier Nusse, Chairman and CEO of Universal Music France, “It is a real opportunity for Universal Music to have the confidence of such an artist. Her talent and impact on African and even world pop music are undeniable, and it is with great humility but even more ambition that we will support his project, with the help of the other subsidiaries.
“Africa is more present than ever on the world music scene, and Universal Music Group through such a partnership, confirms its ambitions, but also its leadership.”
Congratz to her.
Yemi Eberechi Alade (born 13 March 1989), simply known as Yemi Alade, is a Nigerian Afropop singer and songwriter. She gained prominence after winning the Peak Talent Show in 2009, and is best known for her hit single “Johnny”.
Yemi Eberechi Alade was born in Abia State, Nigeria, to James Alade and Helen Uzoma. Her father is a police commissioner of Yoruba descent while her mother is of Igbo descent, resulting in her being referred to as the Yoruba-Igbo girl. A native of Ondo State, South West, Nigeria, Alade is the fifth born of seven children in her family. She went to St. Savior British Primary School and later attended Victory Grammar School in Lagos. Alade studied geography at the University of Lagos.
Yemi Alade’s debut studio album King of Queens was released on October 2, 2014, by Effyzzie Music Group. Alade collaborated with producers such as Selebobo, Sizzle Pro, Shady Bizniz, Philkeyz, Young D, GospelOnDeBeatz, DIL, OJB Jezreel, Mr Chidoo, Fliptyce, EL Mcee and Beat Nation. The album was preceded by three singles: “Johnny”, “Tangerine” and “Kissing”. It features guest appearances and skits from Bovi, R2Bees, Phyno, Chidinma, DIL, Selebobo and Diamond Platnumz. Alade promoted the album by touring several African countries, including Ghana, Kenya and South Africa. The deluxe edition of King of Queens was released in November 2014, and contains French versions of songs originally performed in English. Its cover art was unveiled on 21 October 2014. According to the music platform A Nation of Billions, King of Queens sold over 100,000 copies.
Alade’s second studio album Mama Africa was released on March 25, 2016, by Effyzzie Music Group. The album is the follow-up to her debut studio album King of Queens (2014). It features guest appearances from P-Square, Sarkodie, Sauti Sol, Flavour N’abania, Rotimi Keys, DJ Arafat and Selebobo. The album was produced by GospelOnDeBeatz, DJ Coublon, Selebobo, Philkeyz, BeatsByEmzo, Masterkraft, Rotimi Keys and Mr. Chidoo. It was supported by six singles: “Na Gode”, “Do As I Do”, “Ferrari”, “Kom Kom”, “Africa” and “Tumbum”. Mama Africa was made available for pre-order on iTunes a week before its official release. Yemi Alade announced that proceeds from the sale of the album will go to the Feed a Child charity initiative. The deluxe edition of the album was released on April 6, 2016, and features guest vocals from South African musicians Bucie and AKA.