Sun
Life
has
21
teams
composed
of
advisors,
employees
and
partners
participate
in
the
“Sun
Life
Elite
Cup”,
actively
supporting
the
city’s
dragon
boat
racing
culture.
The
annual
event
attracted
numerous
citizens
to
the
East
Tsim
Sha
Tsui
promenade
over
the
two
days
(June
7-8)
to
witness
19
thrilling
races
in
Victoria
Harbour
that
drew
over
190
teams
and
more
than
4,500
paddlers
from
around
the
world.
Among
the
races,
the
new
“Sun
Life
Elite
Cup”
saw
enthusiastic
participation
from
21
teams
made
up
of
Sun
Life’s
advisors,
employees,
and
partners,
underscoring
the
company’s
commitment
to
preserving
and
promoting
dragon
boat
culture.
Demonstrating its strong commitment to the community, Sun Life has proudly sponsored Maggie’s Cancer Caring Centre to form the “Move for Maggie’s Dragon Boat Team”. Comprised of cancer patients, survivors, and their loved ones, the team made an impactful debut at this year’s “Sun Life Elite Cup”, raising funds to support individuals affected by cancer. Dr. the Hon Leong Che-Hung, GBM, GBS, OBE, JP, Chairman of the Board of Governors at Maggie’s Cancer Caring Centre, attended the event to cheer on the inspiring paddlers. Proceeds from the fundraising will enhance the Centre’s free support services, while the dragon boat race itself delivers a powerful message of hope and resilience. Through this initiative, participants and supporters alike embrace a positive outlook on living with cancer, inspiring patients and their families to face challenges with renewed courage and hope.
Mr. Clement Lam, Chief Executive Officer of Sun Life Hong Kong Limited, said: “As an international financial institution rooted in Hong Kong for over 130 years, our 16-year commitment to local dragon boat racing reflects not only our dedication to sustaining cultural heritage, but also our pledge to grow alongside this city. We are proud that Sun Life has helped propel this tradition onto the global stage, embodying the city’s spirit of teamwork and energy. Moving forward, we will continue to support diverse sports initiatives, offering innovative experiences that blend athletics, culture, and entertainment for citizens and tourists, ultimately helping our Clients live healthier lives while also creating societal value.”
Alongside the main event, Sun Life launched a variety of engaging promotional activities, both online and offline, that attracted widespread participation across the city. A highlight was the “Sun Life Dragon Boat House”, a giant interactive installation at K11 MUSEA that became a viral sensation. Through its multi-platform campaign, Sun Life helped deepen public appreciation for this cultural tradition – and encouraged greater participation too.
The triumph of the “2025 Sun Life Hong Kong International Dragon Boat Races” reflects the ability of Hong Kong to host world-class events and attract new audiences to an old tradition. It all bodes well for next year.
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