A recent Mastercard study has revealed that 83% of Nigerian women are actively engaged in entrepreneurship, highlighting the country’s strong female-driven business culture. The report underscores Nigeria as one of the leading nations in women-led enterprises, with many women turning to business as a means of financial empowerment and economic stability.
According to the study, key factors driving female entrepreneurship in Nigeria include limited formal employment opportunities, a desire for financial independence, and the need to support their families. The rise of digital platforms and mobile banking has also played a significant role in enabling women to start and scale their businesses with minimal barriers.
Despite their strong entrepreneurial spirit, Nigerian women still face challenges such as limited access to funding, gender-based business restrictions, and market competition. The report calls for more investment in financial literacy programs, mentorship opportunities, and policy reforms to support women in business.
Industry experts believe that empowering female entrepreneurs can significantly boost Nigeria’s economy, create jobs, and foster innovation. As more women continue to embrace entrepreneurship, stakeholders are urging financial institutions and policymakers to provide better support structures that will enable them to thrive.
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