Biden pinning his reelection bid on a group Obama avoided

The Democratic National Committee is crucial to President Joe Biden’s reelection campaign.

His campaign anticipates raising and spending close to $2 billion as it gets ready for the rough and tumble 2024 election. In order to develop a nationwide coordinated campaign, however, it will work in tandem with state and national Democratic parties. The goal is to coordinate efforts amongst field, volunteer, and data organizations to help elect Joe Biden and other Democrats down the ticket.

According to Biden’s campaign manager, Julie Chavez Rodriguez, the president is “rewriting the playbook” for how a reelection campaign is managed, and the campaign is working in “deep partnership” with the Democratic National Committee.

The approach is different from what the party did under the last Democratic president. Instead of depending on the party’s regular fundraising apparatus, Barack Obama relied on his own groups and his own celebrity status to bring in donations. That contributed to the DNC’s financial and human collapse.

Biden’s reelection attempt can keep its staffing and logistical expenses low by relying on state and national parties to fund costs, thanks to what Rodriguez called a “one-team, one-fight” ethos among Democrats. While Republican presidential hopefuls are embroiled in a bitter primary, the party claims the plan will allow it to maintain political and financial unity behind Biden.

Without facing any significant primary opponents, President Trump and the Republican National Committee are expected to raise over $1 billion this year.

The Democratic strategy calls for Biden’s 2024 campaign to put more emphasis on political parties in key states that have been won by the GOP in recent elections.

Rodriguez, however, cited the Democrats’ victory in the midterm elections of 2018, noting that the DNC spent $95 million on campaigns across the country to assist party candidates upset the odds and keep the Senate and come close to taking back the House. The previous record for a midterm cycle was $42 million, set by the committee before the 2010 election.

After Inauguration Day in 2021, Biden’s 2020 campaign provided the national party with information on supporters and money. Since then, the DNC claims to have doubled the number of available volunteers across all 50 states to 250,000. To better contact voters on social media, particularly young voters and voters of color, the committee is reportedly developing and testing new precision online targeting technologies, as stated by Rodriguez.

The DNC has also constructed relational organizing to enable existing volunteers possibly organize those closest to them, and platforms that allow its volunteers to share localized content to enhance phone banking and messaging to voters. The executive director of the Democratic National Committee, Sam Cornale, stated that parties at the national and state levels would be able to hire organizers, recruit volunteers, and communicate with voters as frequently and as frequently as their budgets would allow.

According to Cornale, state party payrolls will expand significantly as we scale this initiative.

The Democratic National Committee and the Biden Victory Fund, the president’s affiliated fundraising arm, are able to easily raise about $1 million annually from individual donors, making fundraising much simpler. There is a yearly limit of $6,600 per contribution for Biden’s reelection campaign.

“The DNC and our state party partners can do and pay for the work that we know needs to happen,” Cornale said.